Xfinity and Intersection bring Team USA to Life

 

The Olympic games are finally here and thanks to Xfinity & Intersection, it’s possible to meet Team USA on the streets of Philly ahead of the Opening Ceremonies. With a new multi-media Out of Home (OOH) campaign, Xfinity is turning bus stops into digital playgrounds thanks to AR.

Passersby simply scan a QR code on athlete posters throughout Center City and spectacular athlete animations dramatically come to life, highlighting fast facts on the athletes and the events they participate in. The AR experience also drives consumers to the closest Xfinity store, where they can learn more about Xfinity products, dive deeper into Team USA and interact with even more Olympigrams experiences.


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