Here’s some great advice from Southeastern Signs Robert Wallace and Mixed Media’s Denny Orsinger on using social media to market billboards.

Robert Wallace, Southeastern Outdoor

I can only talk to so many people per day on a phone. So I use social media to talk to the masses… not only my current clients but my future clients to educate them on the benefits of billboard advertising… with social media I can reach thousands of people with one post in one day… I’ve trying to make billboards not boring… I’m trying to get people interested… and one way you can do that is really cool videos. If you take drone footage and time lapse footage and you chop it up it grabs their attention… social media, Instagram, Facebook, the website… The website is the first thing people check out, especially for young billboard companies.

Denny Orsinger, Mixed Media

We funnel all digital touch points to Facebook (email blasts, blog posts, etc.) so it’s kind of a catch all spot for our digital marketing efforts. The only benefit I’ve seen is when using it to interact with our customers or partners by posting completion shots and things like that. It gives them a warm fuzzy feeling to be interacted with on Facebook. Aside from that, I can’t say that it’s contributed to the bottom line in any meaningful way.

For more great advice like this buy a copy of In Their Words – Out of Home Executives talk about out of home.  This 147 page guide has advice from 173 executives at 150 out of home companies.  It costs $49.95 and is available in pdf and epub versions.  To learn more and order your copy of the book visit the In Their Words page of the Billboard Insider website.

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