US Public OOH Companies Grow Faster Than Economy in 2Q 21

Here’s a comparison of the performance of the public out of home companies versus the US nominal GDP.

Quarterly Change in US Public Company out of home revenues versus US Gross Domestic Product

Some observations:

  • Link Media and Lamar had the slightest revenue declines and fastest recovery from covid due to a reliance on rural roadside billboards.
  • Clear Channel and OUTFRONT began to recover in the second quarter of 2021. Inner city traffic and transit ridership are recovering slowly from covid.
  • The US public out of home companies grew faster than the US GDP in the second quarter of 2021.
  • US out of home revenues were way down in the first quarter of 2021 because of the poor performance of placed revenues.  Insider expects US out of home revenues to show double digit quarterly improvements for the remainder of 2021

 

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