PQ Media released its 12th Annual Global Out of Home Forecast for 2021-2025 yesterday. PQ Media calculates that global out of home revenues declined 13% in 2020. PQ Media forecast global out of home growth of 6.6% for 2021 and 7.5%/year for 2021-2025.
Here’s a comparison of the media forecasts for out of home revenues from PQ Media, Group M, Magna, Emarketer and Billups. The forecasts predict 7-19% growth in global out of home revenue during 2021 and 10-15% growth in US out of home revenue during 2021
Emarketer’s forecast of 2%/year US out of home growth for 2021-2025 is laughable. Billboard Insider expects US out of home growth of 5-8%/year for 2021-2025, well in excess of the growth rate of the US economy.
Global and US Out of Home revenue forecasts 2021-2025
| Source | Forecast Date | Actual 2020 | Forecast 2021 | Forecast 2022 | Forecast 2021-2025 |
| PQ Media global OOH revenue | Sep-21 | -13.0% | 6.6% | 7.5% | |
| Group M global OOH | Jun-21 | -25.0% | 19.0% | ||
| Emarketer – US OOH | Mar-21 | -29.7% | 14.5% | 2.0% | |
| Billups – US OOH | Mar-21 | 12.0% | |||
| Magna – US OOH | Jun-21 | -24.6% | 10.4% | 8.2% | |
| OAAA US OOH | Mar-21 | -29.0% |
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