Here’s a summary of day one of the IBOUSA fall show in 5 quotes.

Chris Cowlbeck on the IBO’s growth

The idea is ranchers helping ranchers.  Someone’s barn burns down and we help them fix it.  That’s what the IBOUSA is about….We’re growing and we’re going to continue to grow.  We’ve got around 250 companies in the group and around 90,000 faces

George Ivie of the Media Ratings Council says out of home standards are on the way.

We’re working on a set of standards right now for out of home media.  It’s a long time coming but we have a line of sight to the end…we expect to release a standard for public comment in the first quarter of 2022.

OUTFRONT’s Andy Sriubas on growing the pie

We want to make sure that all of us together act as a team to evangelize out of home as a medium.  We are not trying to fight about small scraps with each other…

Place Exchange’s Ari Buchalter says programmatic is increasing the pie and not causing a race to the bottom

Out of home CPM’s have held steady at the $6-7 range.  We’ve seen some sellers put their premier Times Square boards into the system because the CPM’s are higher programmatically…Almost all of the spend that we are seeing…is coming from people who have never purchased out of home before…I really think we can double the size of the category.

Fotofetch’s Gary Bamesberger on how Fotofetch helps out of home companies.

I’m taking photos today in northern California, Boston and Texas.  We shoot photos anywhere, anytime.  You’re in the visual media business.  You’re telling your customers story on a board.  Photos tell your story.

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