Yesterday Allison Outdoor Manager of Sales Keith Horton talked about what he’s learned in a 44 year career selling out of home. Today he talks about getting into out of home and what made Allison Outdoor such a great place to work. How did you get into the out-of-home business? […]
Yesterday we mentioned that Allison Outdoor’s Keith Horton is retiring after a 44 year out of home advertising career. We asked Keith what he’s learned about sales What have you learned about selling out-of-home over a 44-year career? I’ve always said: treat customers the way you want to be treated. […]
After 44 years in the Out of Home industry and more than seven years with Allison Outdoor Advertising, we’re proud to congratulate Keith Horton on his retirement, effective March 31, 2026. Keith joined Allison Outdoor in October 2018 and has been a steady, positive leader ever since. “His depth of knowledge across […]
Last week Allison Outdoor announced the completion of its 47th digital billboard. We asked Allison Outdoor President/General Manager Claude Dicks to talk about what he’s learned about digital billboards What have you learned about what makes a good digital location? Demand, Location, Good Lease and View Time. Our preference is […]
Formetco has launched its brand-new podcast-style series, Behind the Boards, spotlighting the people and partnerships that shape the Out-of-Home industry. In the debut episode, Claude Dicks of Allison Outdoor joins Britt McConnell of Formetco, LLC for an inside look at a relationship built on trust, shared values, and a digital board […]
Company: Allison Outdoor Markets: North Carolina, Georgia, Tennessee. Headquarters: 35 Outdoor Drive, Sylva, NC 29779 Phone: 828-586-2737 Email: claude@allisonoutdoor.com Allison Outdoor began in 1958 as a custom sign and billboard company. Allison has grown to become the largest outdoor advertising company in Western North Carolina and North Georgia. Since early […]
One in four Billboard Insider readers bought a billboard easement in the past year and one in four Billboard Insider readers intend to buy an easement during the next year. Here’s a short course in creating value with billboard easements. What’s an easement? Billboard attorney Marnie Christine Cody Ware […]
Company: Allison Outdoor Markets: North Carolina, Georgia, Tennessee. Headquarters: 35 Outdoor Drive, Sylva, NC 29779 Phone: 828-586-2737 Email: claude@allisonoutdoor.com Allison Outdoor began in 1958 as a custom sign and billboard company. Allison has grown to become the largest outdoor advertising company in Western North Carolina and North Georgia. Claude Dicks […]
This month, SignBird has been in Tennessee! Our friends at Allison Outdoor Advertising hired SignBird to visit their Johnson City, TN market. We visited 16 digital units in the market taking to time to highlight key selling points with cameras in hand and aerial drones in the sky. Within 30 […]
John Harrelson has been hired as an Account Representative for Allison Outdoor Advertising. John is moving to the mountains from Alexander City, Alabama where he previously worked as an Account Rep for Transformation Media, the billboard arm of 84 Lumber. John’s role at Allison Outdoor will be to manage and […]
