Company: Link Media Outdoor
Markets: Alabama, Arkansas, Florida, Georgia, Illinois, Iowa, Kansas, Missouri, Nebraska, Nevada, Oklahoma, Virginia, West Virginia, Wisconsin
Address: 200 Mansell Ct. East, Bldg 200 Suite 360, Roswell, GA 30076
Email: info@linkmediaoutdoor.com
Phone: 844-404-5465
Link Media is the sixth largest out of home company in the United States. It operates billboard plants with over 7,400 faces, primarily in the southeast and midwest. Billboard Insider talked with Scott LaFoy, the company’s CEO.
Link recovered quickly from Covid. Is the momentum continuing?
Through the collective efforts of Link employees (also known as Linksters) across the company, Link was able to endure and recover from Covid very quickly. The momentum is absolutely continuing. We have set records in every metric we measure, and then we break them! This includes revenue, EBITDA, occupancy, contract volume and more.
You resumed acquisitions in the latter part of last year. Where would you like to grow?
Link started 2021 with a sizable acquisition in January, followed by several smaller tuck-ins throughout the year then sizable deals in November and December, resulting in 30%+ growth of the company in 2021. We will continue to grow within our existing footprint and are also interested in sensible acquisitions in new geography. We really do not have any domestic limitations and are excited about possibilities in new markets.
What are your thoughts on the automated sales platforms (blip, adquick, adomni, vista, on-screen.ai)?
Link does business with a number of these DSP partners and this is an emerging revenue source that will continue to grow over time, including bringing new types of advertisers and revenue streams to OOH. Link is excited to see automated platforms continue to evolve as revenue generators that supplement traditional buying processes and engage advancing technology in the advertising community.
Link Media is looking for Real Estate Managers in Springfield MO and Kansas City, MO. To learn more see Link Media Outdoor’s Classified Ad.
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