The San Jose airport has completed an environmental review of a project to install digital billboards billboards on the north and south approaches to the airport on US Route 101.

• The signs will be 60 feet above the ground and incorporate a non-illuminated San Jose Airport logo 9’5″ by 8′.
• Clear Channel Outdoor will operate the signs.
• The digital faces will be 17′ by 59′
• The digital billboards include Media Resources SITELINE light mitigation technology to minimize projection of light to sensitive areas of the airport like the traffic control tower, runways and ground operations.
• The signs will operate from 6am to 12am.

Insider’s take:   Another public entity sees the public benefits (rental fees and monument signage) from installing digital billboards.  Light mitigation is becoming a prominent feature of many new digital billboard projects.  Light mitigation technology has applications for digital billboards in commercial/industrial areas like the airport as well as in residential areas.

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