We received a thoughtful email in response to Monday’s Rate This Ad column on the Crust Pizza billboard:

“Hi! This billboard is in my neck of the woods. I appreciate the “Rate This Ad” columns that come out periodically and was excited to see a billboard that I have seen in real life!

I just wanted to drop a note that the original ad is much more “on-brand” for this pizza place. Crust Pizza does not compete with your Papa Johns or Pizza Hut chains. It is more of a Grimaldi’s style place. The stylistic choices in the original ad reflected a slightly more upscale dining experience. Their logo, on the left of the display, is enough for locals to know exactly what the business is. I would not recognize the revised billboard as advertising the same restaurant.

If the original ad is too wordy, the first thing I would cut would be the dining options. Everyone knows you can dine in or carry out. I actually did not know about the delivery option, but that does not surprise me, given the pandemic. A lot of restaurants have brought in that service. Other than that, I would not change much in the original display.

Thanks for showcasing this ad! Keep it up!”

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