Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com) who has over 30 years of experience in outdoor advertising design. Insider has used and endorses Callaham’s services

Ashleys

Rating: 4 (very good)

• An important part of advertising is the feeling a message communicates in addition to the information communicated. This ad for Ashley’s does a good job of conveying the eye-opening wonder of the bright lights and glitz of a gambling facility.
• From the lighted directional arrow that doubles as an attention-getting device to the faux flicker background, this ad sparkles. It begs the target audience to look at it. And once they do, the message is clear: stop in and have some fun gambling right here.
•  This ad earns a 4 (very good).

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