Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham (www.gregcallaham.com) who has 30 years of experience in outdoor advertising design.  Insider has used and endorses Callaham’s services.

Kitchen Tuneup

Rating: 4 (very good)

• This ad does a good job of conveying the idea of kitchen upgrades.
• The bright yellow-orange attracts attention, the text is easy to read, and the message is brief with the word “kitchen” used three times.
• The simple color palette contributes to good contrast between the words and the background.
• The font is clean and crisp.
• It could be bolder, but it’s legible.
• The contact info is presented in the highest contrast and in the position expected by the target audience.
• This ad gets a 4 (very good).

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