Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of experience in outdoor advertising design.  Insider uses and endorses Callaham’s services.

  Available

Rating: 3 (average)

Nearly every outdoor company handles their avails copy differently. Some folks insist on sticking with a minimalist approach by posting a literal “This Space For Rent” message with a phone number, black text on a white background. And some folks go all out with full color, crazy cool photography that overpowers the message that the space is for rent.

  • This self-promo goes farther along the creative path than some. That’s good.
  • The graduated blue background is more visually interesting than white.
  • The “Available” has a drop shadow to give it a little punch.
  • The phone number is in the lighter area of blue giving it better contrast.
  • And the logo is large and easily seen.

At the end of the day, it’s middle-of-the-road avails copy. It’s better than most, but it doesn’t really show prospects what our medium can do. This billboard earns a 3 (average).

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