NEW YORK, NY – August 3, 2021 – OUTFRONT Media Inc. (NYSE:OUT) announced today that Christina Radigan will be joining the company on September 7, 2021 as Senior Vice President of Strategic Research, Insights, Analytics. This new role aligns with the company’s heightened focus on audience-based selling as the out of home (OOH) sector, and OUTFRONT specifically, has increased access to refined data and audience delivery.
“We are thrilled to have Christina join the team at OUTFRONT,” said Jodi Senese, CMO of OUTFRONT. “The evolution of our medium to include both broadcast and targeted audiences, and measuring the impact and specific results of campaigns, will be accelerated with her leadership. She will also partner with our programmatic and product teams to provide a holistic approach from campaign development to post campaign results for our brand and agency partners.”
Radigan, currently the CMO of the Out of Home Advertising Association (OAAA) is a highly respected executive with expertise in all areas of OOH measurement and has been instrumental in helping that organization transform during her effective tenure. She has led important committees and developments in areas including MMM/MTA, defining OOH impressions and attribution. Her previous tenure includes 15 years at OMG where she led marketing, business development, and industry presence efforts to drive business.
“Measurement and data-driven solutions will be paramount in driving OOH revenue growth,” said Christina Radigan. “Although I was energized by the team and great work we did at the OAAA, I am excited to lead the strategic direction and implementation of OUTFRONT’s best in class research, analytics, and measurement to drive positive business outcomes for advertisers. The OOH industry sits at a juxtaposition and on the brink of tremendous opportunity.”
Anna Bager, OAAA President & CEO added, “Christina brought years of industry experience to our team, and lent her insights to several important initiatives — in particular the new measurement guidelines. This position at OUTFRONT will be a great fit. All of us at the OAAA expect her work will not only benefit their organization, but the OOH industry overall. Needless to say, I look forward to her continued involvement with OAAA in her new post.”
About OUTFRONT Media Inc.
OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.
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