New York, NY (November 23, 2021) – Place Exchange, the leading supply-side platform (SSP) for programmatic out-of-home (OOH) media, today announced a new partnership with Uber OOH, Uber’s digital out-of-home cartop advertising network. With over 3,000 vehicles nationwide across Atlanta, Boston, Chicago, Dallas, Los Angeles, New York, and Phoenix, and over 112 million daily impressions, Uber OOH helps brands leverage and reach their audiences in highly viewable environments throughout major cities.
Place Exchange’s ability to activate OOH programmatically through the world’s leading DSPs makes it an optimal partner to extend Uber OOH’s network to advertisers. Place Exchange’s patented technology enables unified planning, buying, optimization, reporting and attribution for OOH with other programmatic channels within the DSP systems programmatic buyers already use. Now, through the Place Exchange platform, advertisers can seamlessly access all Uber OOH inventory via open auction and private marketplace deals to efficiently reach their target audience through this uniquely powerful format.
“We’re incredibly excited to be partnering with Place Exchange to open up Uber OOH inventory to a broad array of demand,” said Garrett Spitzer, Product Lead, Uber OOH. “Our network has grown considerably over the last few years and we look forward to unlocking more opportunities for advertisers to integrate Uber OOH alongside their omnichannel strategies.”
“Uber OOH’s expansive and growing mobility network reaches valuable on-the-go audiences that are in high demand across the top DMAs,” said Nick Bennett, Vice President of Partnerships at Place Exchange. “We’re excited to add Uber OOH’s inventory to our platform and offer advertisers access to the largest network of mobile OOH media—available in the United States.”
The partnership between Uber OOH and Place Exchange comes as the rideshare industry grows and demand surges among consumers as the pandemic recedes. According to the MarketsandMarkets “COVID-19 Impact on Ride Sharing Market” report, the global ride-hailing market size is projected to grow at a rate of 55.6% from 2020 to 2021. With more passengers taking more rides, cartop advertising—already proven to be highly effective at engaging consumers—stands to gain a significant share of the fast growing Digital OOH market.
About Uber OOH
Uber OOH offers the nation’s largest mobile OOH advertising network enabling true “best in class” ad performance, attribution, and coverage in the US. With over 2,900 vehicles nationwide, brands can work with Uber OOH to deliver high impact and effective campaigns to reach your audience where, when, and how you want.
About Place Exchange
Place Exchange is the leading SSP for programmatic out-of-home media. Integrated with omnichannel DSPs, Place Exchange’s patented technology uniquely offers agencies and advertisers the opportunity to fully unify buying and measurement of OOH media with other digital channels, leveraging the same workflow, creatives, reporting, and attribution as for online and mobile advertising. Place Exchange’s unmatched premium supply ecosystem adheres to its Place Exchange Clear certification program that delivers buyers quality, consistency, transparency, and compliance. For OOH media partners, Place Exchange offers the opportunity to access untapped programmatic ad spend with full transparency and control. AdExchanger named Place Exchange a 2020 and 2021 Programmatic Power Player. For more information about Place Exchange, visit www.placeexchange.com.