To promote the launch of an in-home delivery service in the Atlanta area, Walmart turned to MilkMoney, a leading ad-tech platform specializing in OOH, to orchestrate a strategic, multi-pronged outdoor advertising campaign designed to target different sets of consumers while on-the-go.

MilkMoney CEO Sam Keywanfar tells Billboard Insider:”Being at the forefront of the out-of-home industry, we’ve witnessed first-hand how big brands like Walmart are rethinking how they buy media.  Advertisers are no longer relying on agencies to plan and purchase their OOH, rather they are embracing new platforms like ours, that provide a more transparent, direct and effective way to execute their campaigns. When OOH advertising is done right, it has the power to drive real conversation, spark intrigue and impact consumer behavior and we are thrilled to partner with Walmart on this innovative campaign for its InHome delivery service.”

The campaign is running on 16 high impact Billboards strategically servicing all of the Walmart locations in the ATL area.  The Billboards showcase the consumer benefits the new services provides.  With clever copy like, “never unpack your groceries again, seriously,” the campaign features time savings and hassle-free benefits for consumers to latch onto. But it doesn’t stop there.

To capture the attention of the tired traveler who just returned home and doesn’t have time to go to the market but wants a stocked fridge, Walmart and MilkMoney also booked a series of ads throughout the baggage claim of the ATL airport, citing the convenience and trustworthiness the service can provide.