Kiera Wood On How OUTFRONT Uses Social Media

By Kiera Wood, Senior Marketing Specialist, Outfront Media

I don’t think that I am the only one that is tired of talking about 2020. We all know how the last year has changed our daily lives, the way we interact with coworkers, and how we do business. What is impressive is the creativity that a year has cultured. We’ve learned how to communicate and connect with people in new and exciting ways. My personal favorite is turning 1 years old today.

Happy Birthday Front Street.

Housed on OUTFRONTX’s Content Hub and shared across OUTFRONT’s social channels, Front Street changed the way we educate and share the things we are passionate about at OUTFRONT. Spanning 52 episode, we’ve introduced you weekly to new and diverse voices of OUTFRONT covering new market research, exploring trending categories, explaining OOH interactivity, and highlighting best in class creative campaigns.

Our voices aren’t the only ones featured across episodes. We welcome client’s voices to share anecdotes on how OUTFRONT STUDIOS helped them tell their story on OOH canvases. Our client’s have spoken about their Everglade and animal attraction park business, kombucha brand launched on OOH, and our new partnership with the nation’s largest online racial justice organization.

Front Street became our quick way to connect with our clients, our industry, and our own coworkers. I am proud to work with so many knowledgeable and passionate people who care about our industry and want to carry on conversations beyond a zoom/teams call.

Want to learn about a particular topic? Want to join us on an episode? Reach out to wegetyou@outfront.com and we can explore.

Let’s celebrate this year of content! You can watch our Happy Birthday Episode, meet our teams, and learn about the things we love at OUTFRONT by watching Front Street episodes on the OUTFRONTX Content Hub.

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