GRAND RAPIDS, MICH — Look fast! New OOH for FASTSIGNS is catching audience’s attention along West Michigan highways. Creative and media strategy by advertising agency, Extra Credit Projects (ECP) using billboards to drive their message of delivering fast signs to their customers.

“It’s about finding the simplest form of an idea,” said Rob Jackson, creative director and principal of ECP. “In this case we took this national brand identity and found a way to portray exactly what they do in a compelling and creative way, using the outdoor medium as part of the message.”

For more information about this campaign, contact Rob Jackson at 616.454.2955 or rob@extracreditprojects.com.

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