NEW YORK, June 15, DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Displayforce, the provider of personalized marketing and analytics driving retail and programmatic DOOH revenue, has joined the association.
Displayforce has a mission to help marketers and advertisers across the globe build truly connected, personalized and transparent communications with their audience in any physical locations. The platform includes digital signage with real-time analytics, customer flow, mood recognition, and in-store performance.
Displayforce provides the Digital Out of Home (DOOH) industry with solutions that allow redefinition of the customer experience by hyper-personalization on digital screens and generating additional revenue from guaranteed audience monetization. They fill the gap between online and offline marketing with and understanding of audiences, producing relevant messaging, and understanding different KPIs.
“Displayforce has developed an innovative tool that helps businesses create a unique offline customer journey, and as a result, we provide new growth opportunities for our clients,” said Serge Galeev, CPO & CEO at Displayforce. “We are excited to join the DPAA! We believe that the DPAA community has this innovative spirit and amazing opportunities for cooperation.”
“Innovation has been key to the growth of DOOH, especially at this time,” said Barry Frey, President & CEO of DPAA. “Displayforce with its solutions, will help our members and the industry at large and we welcome them to the DPAA community.”
About Displayforce:
Displayforce was founded in 2017 with a simple mission: create marketing in physical locations as a part of omnichannel strategy with metrics from digital world. Over three years, Displayforce has connected more than 38,000 touchpoints in 18 countries for 200 medium and large customers with 10+M daily audience.
About DPAA:
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Town Hall,” “DPAA Davos” and “DPAA Task Force.” DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
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