Here are six quotes summarizing Day 1 of the IBOUSA Fall Conference.

Becky Smith on the IBOUSA’s growth:

Our footprint at IBO is second only to Lamar…We are growing…264 companies…We’ve added 45 new companies this year.

Chris Cowlbeck on why the IBO is focusing on the Speedway product to replace agency-by-agency RFP’s:

I am finding that people are getting 1 of 20 RFP buys.

Integration Media’s Terry Carmody says the national out of home market is holding up.

It’s been pretty strong.  I was a little nervous in July/Aug.  We received some cancellations.  It stopped after 4-6 weeks.

OAAA EVP Government Affairs Mike Hershey on a potential new source of billboard revenue

Earlier this year a Utah congressman got approval to buy a billboard advertising constituent service using official office funds.  This is the first time this has been done.

OAAA CEO Anna Bager on the need to work together

Our industry is huge…We should work together so we can make the most of a huge audience and so we can share-shift.

Huntington Outdoor’s Justin Powell on recession-proofing your company

The best time to prepare for a recession is before one happens…Do sensitivity testing…How does your p&l and balance sheet respond to a decrease in revenue?…Lock in 3 year contracts with automatic rate increases…Strengthen your bank relationship.  Not every bank is a good billboard bank.  Your bank needs to understand that billboards are more like real estate than like equipment.

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