Welcoming a new addition to the company’s Creative Services leadership, Daktronics announces the hiring of Diane Gonzalez-Ferranti as executive producer. She will be tasked with helping the company grow its business in the digital content creation space across all markets from sports to out of home and any application featuring digital signage.

“Diane’s expertise and proven track record for delivering dynamic experiences to audiences will help Daktronics provide a greater value to our customers,” says Mark Eisenstadt, Daktronics professional services manager. “She’ll be able to give a fresh perspective to our efforts in terms of setting our customers up for success after the installation of their digital signage, including helping with customers’ ROI and live event initiatives. We’re thrilled to have her on our side as we move forward in this cutting-edge, ever-evolving industry.”

Leading sales and business development efforts, Gonzalez-Ferranti will be heavily involved in promoting the company’s creative and professional services offerings. She will take on the overall task of delivering meaningful experiences to Daktronics customers and their audiences, whether in large or small environments.

“Daktronics has some extremely creative artists, and I am excited to collaborate and create with them to build meaningful experiences for our customers,” says Gonzalez-Ferranti. “There is an abundance of opportunity and growth in our ability to leverage our products to create these experiences, and I can’t wait to see what we will accomplish together.”

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