Sales

The two most painful and career-changing lessons I have learned

You lost your out of home sales job – now what? I can speak from experience because I’ve been fired twice in my career. I will tell you they were the two worst days in my professional life.  If you’re feeling at the bottom of the barrel on this day, […]

OOH Sales: 7 Proven Strategies to Overcome Procrastination

As an OOH sales professional, your tasks often fall into two distinct categories: those you enjoy and those you’d rather avoid. While the enjoyable tasks get checked off quickly, the less appealing ones can be easily postponed, leading to classic procrastination. So, how can you rise above this habit and […]

OOH Leadership: Leading from the Frontlines

Enhancing the efficacy of your OOH sales team often requires more than just overseeing from the office. When you accompany them on sales calls, you’re presented with an invaluable opportunity to see their skills and challenges in real-time. This firsthand insight often reveals a more nuanced view than what’s relayed […]

Kevin Gephart on the Best Tool for Preparing Out of Home Sales People

On last week’s Billboard Insider podcast out of home sales expert Kevin Gephart talked about a must for sales meetings, how to coach sales reps effectively and whether the company off-site is worth it. Make reps present at sales meetings One of the best tools I’ve ever seen in preparing […]

OOH Sales: 6 Steps to Better Listening on a Sales Call

Professional salespeople are focused on being solutions providers.  To do so they must excel at gathering information from the prospect to determine if leasing land to us for a structure or if outdoor advertising would in fact be a good fit for their business.  Executed properly a professional sales call […]

Pete Hautem Says Don’t Fake Sincerity

In my 50+ years of sales, I’ve witnessed all kinds of sales techniques imaginable. Pretty sure I’ve also used most of those techniques. Most of them don’t work!  Here’s what works. A first impression. Yep. You have one chance and one chance only to make a first impression. If you […]

Kevin Gephart says Out of Home cold calling isn’t dead.

On today’s Billboard Insider podcast, out of some sales expert Kevin Gephart answers reader questions on cold calls, sales compensation, finding a job after a layoff and how best to coach out of home sales reps. Some of the highlights. Is cold calling dead? No. If you want to sell […]

OOH Leadership: Check Your Ego At the Door

In a coaching session with an OOH client recently, I shared a story about a speech I delivered years ago at a large charity luncheon attended by over 2500 people and covered by every TV and radio station, as well as print media in the town. With just 10 minutes […]

OOH Sales: Ever Lost a Sale and Felt Like a Personal Failure?

Our office received a call the other day from one of our new OOH client’s salespeople.  This normally upbeat, optimistic person was clearly feeling a little “down in the dumps”.  I asked, “How can I help? You sound like you might need a little cheering up.”  They said that they […]

Guerrilla Marketing Ideas For Reaching A Fresh Audience

Courtesy of Wilkins Media Guerrilla marketing is a creative and unconventional approach to advertising that can help your brand stand out in a crowded marketplace. By thinking outside the box and using unexpected tactics, your message can capture the attention of your audience in a way that traditional marketing methods […]