Digital Signs

Daktronics Announces Coronavirus Steps

BROOKINGS, S.D., April 01, 2020 (GLOBE NEWSWIRE) — Daktronics, Inc. (NASDAQ – DAKT) today announced its Board of Directors’ and management’s reaction to the COVID-19 pandemic. The COVID-19 pandemic continues to evolve and spread and has already affected people, economies, and businesses around the world. Daktronics is closely monitoring and assessing the rapidly evolving environment and […]

Watchfire, Blip and Greyline to Launch Programmatic Billboard in Times Square

DANVILLE, Ill. — (March 10, 2020) — Watchfire Signs, a leading manufacturer of digital billboards and LED displays, was selected by Greyline Outdoor to manufacture a large digital billboard located in Times Square, a major commercial, tourist and entertainment center in the Midtown Manhattan section of New York City. Click to Tweet. The 8mm […]

Vistar Redefined “the Loop” with Unified Ad Serving

NEW YORK – March 10, 2020 – Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced the launch of unified ad serving. This new solution marries traditional ad scheduling (also known as loop-based) and programmatic advertising in one, central platform. Loop-based ad serving offers media […]

Daktronics Invests in XDC, a Leader in Mass Transfer and MicroLED Technology

BROOKINGS, S.D., Feb. 28, 2020 (GLOBE NEWSWIRE) — Daktronics (DAKT) (NASDAQ-DAKT) of Brookings, South Dakota, announces it has participated in a Series A investment round in X Display Company (XDC). XDC creates and owns leading intellectual property (IP) and capabilities in microLED mass transfer technology. Series A investments will support XDC’s further […]

Watchfire Sues Cree Over Faulty LED Bulbs

Watchfire Signs has sued Cree, Inc for replacement costs and punitive damages relating to faulty LED bulbs sold to Watchfire.  In its complaint Watchfire alleges: From April 2017 to March 2018 Cree provided Watchfire with LED bulbs with a significant failure rate. Cree agreed to provide Watchfire with a $1.1 […]

Pearl Media Adds Place Based Network in Brooklyn’s Atlantic Terminal

(Montclair, New Jersey) Pearl Media, an award-winning Out-Of-Home Advertising and Marketing Agency, in partnership with Madison International Realty, has unveiled a new place-based digital network at Brooklyn’s Atlantic Terminal.  The Atlantic Terminal Network (ATN) went live on February 2nd, providing a dynamic digital canvas inside Downtown Brooklyn’s premier retail destination.  […]

Adomni Partners with Uber for New Advertising Platform

LAS VEGAS – Adomni, the leading programmatic out-of-home advertising platform, is partnering with Uber on a new pilot of digital screens on the tops of participating drivers’ vehicles currently in Atlanta, Dallas and Phoenix. With this new partnership, Adomni will lead the ad sales and marketing efforts. Adomni will provide […]

Jeff Rushton on standardized digital billboard modules

Insider asked Media Resources Jeff Rushton about his efforts to standardize digital billboard modules on this week’s Billboard Insider Podcast: You’ve been leading the charge for standardized digital billboard modules Bill Ripp who’s a friend…came to us and wanted to drive for the industry a standard module size: 400 millimeters […]