Digital Signs

Photograph Digital Signs Like a Pro

With permission from Daktronics. LED displays are difficult to capture in a photo. A few simple adjustments to your process or camera settings can help you capture a breathtaking photo. Getting a high-quality photo of a digital display can be tricky. But, showing off all your digital assets is worth […]

Place Exchange Partners with Uber

New York, NY (November 23, 2021) – Place Exchange, the leading supply-side platform (SSP) for programmatic out-of-home (OOH) media, today announced a new partnership with Uber OOH, Uber’s digital out-of-home cartop advertising network. With over 3,000 vehicles nationwide across Atlanta, Boston, Chicago, Dallas, Los Angeles, New York, and Phoenix, and […]

Alfi study finds digital out of home wins from cookie restrictions.

Miami Beach, FL / November 18th, 2021 – The majority of the global browser market has now phased out third-party cookies in response to protecting users’ privacy and personalizing a connection with the modern consumer. With Google Chrome, which controls the majority of the global browser market, following suit next […]

Pearl Media Expands to Manhattan West

Montclair NJ – Pearl Media, an award-winning Out Of Home and Marketing Agency, is broadening its New York City portfolio of premium, high-impact media properties with an exclusive media relationship at the recently opened development from Brookfield Properties, Manhattan West.  Manhattan West is situated at the doorstep to one of […]

Jen Clites and Shawna Hanson on Sign Permitting

The Daktronics Experience podcast interviewed Jen Clites and Shawna Hanson on digital sign permitting.  Some of the highlights. How Daktronics helps customers with regulations The most common thing that we do is the customer…will ask the sign legislation team to look up local codes…and tell them whether it’s likely or […]

VIOOH Releases OOH Programmatic State of the Nation Report

NEW YORK CITY, NY, 9th November, 2021 – A new programmatic digital out of home (prDOOH) research paper released today by VIOOH, the leading global digital out of home marketplace, reveals that the future of prDOOH looks promising and its increased inclusion in multi-channel programmatic campaigns is likely to be […]

Andy Goodman on Monument Signs and Small Digital Signs

Billboard Insider is seeing increased use of monument signs and small digital signs.  We asked out of home siting and development expert Andy Goodman what he thinks and he said this. Monument Signs Electronic Billboards designed to look like Monument style signs, Gateway signs and Landmark Message Center signs are […]

How Pearl Media is lighting up Nashville’s Fifth + Broadway

Printed with the permission of  One of DOOH’s best qualities is how compelling it can be. The right messaging and creative can stop a person in their tracks, using this medium to produce these kinds of results is exactly the philosophy that drives Pearl Media….and it’s why buyers looking to […]

Vistar Media selected as SSP for Scentre Group

Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), has been selected as the supply-side platform (SSP) for Scentre Group’s inhouse digital network, BrandSpace, providing programmatic access to its high impact inventory in New Zealand. Scentre Group is the owner and operator of five Westfield Living […]

Comscore Announces Agreement with Vistar Media to Deliver DOOH Programmatic Audience Targeting

RESTON, Va., Oct. 28, 2021 /PRNewswire/ — Comscore (Nasdaq: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an agreement with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH). Under the agreement, […]