Horton Outdoor ran a fathers day billboard on 20 digital billboard faces throughout Alabama, Panama City Beach, Cartersville/Kennesaw and Northeast Georgia. The message said “Psst…Call your dad today.” TV station WJHG ran a feature story on the fathers day billboards. Horton did a followup board which said Thanks for the […]
OUTFRONT installed an inflatable billboard for the Philly Zoo. Insider talked with Outfront Art Director Briana Foley about the project. Where did the idea for an inflatable billboard come from? The OOH request from the Philadelphia Zoo came in but our AE went a step further and pitched the idea […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently. This week’s rating is provided by Greg […]
With permission of the OAAA. “Marketing is no longer about the stuff you make, but the stories you tell.” Marketing Guru Seth Godin’s words have never been truer in today’s media marketplace. Consumers today expect brands to understand their unique needs and preferences, they crave authenticity and meaningful connections. Experiential […]
Last month Daily Billboard Blog shined a spotlight on L.A.’s iconic Hollywood Sign, but this month I thought I’d take a look at three treatments featuring another national monument, New York’s Statue of Liberty. A gift to America from France, this giant symbol of enlightenment has been a towering beacon of freedom, acceptance […]
With permission from the OAAA. In a new strategy report using insights from award-winning media case studies, OOH was found to be a lead media channel. Of the campaigns that won the 2017 WARC Media Awards, OOH was used more as a lead media channel than any other medium except […]
How’d you like to book a 12 year out of home advertising contract? That’s what the Swedish out of home company Billboard Media has done for a wood products company which wanted to demonstrate the quality of its products. The company installed deck wood on a billboard in malmo and […]
By Andy Sriubas, Chief Commercial Officer @ OUTFRONT Media The OOH world lost one of its most positive and forward-thinking people this year. Josh Kruter was a leader in our industry’s effort to transform itself into a more competitive and contemporary media outlet. Josh achieved so much because he had the right attitude. […]
About a month ago the NPR ran a story titled On LA’s Sunset Strip, A Golden Age of Billboards. As if to underscore the story, Netflix and Ace Outdoor Advertising have teamed up for a one-of-a-kind billboard installation on the Sunset Strip. Billboards on either side of Sunset Boulevard with […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer makes recommendations on how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard […]
