Baton Rouge, LA – April 16, 2024 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced it has selected Boys & Girls Clubs of America as its In-Kind Partner for 2024. Beginning this month, Lamar will donate more than $2 million in Digital Out […]
We appreciate it when we hear from our readers. Wes Frick has been contemplating an issue and as he moves forward he sent us this note explaining his concerns. BillboardDesign.com & Wes Frick Design is no longer using AI imagery in advertising campaigns. Even though it can make highly detailed […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Todd Turner and Richard Molinaro of Up to Something gave an entertaining short course on out of home creative at the IBO conference. You can access their talk at http://uptosomething.agency/ibo-talk-2024 . Billboard Insider’s favorite slide is this one which reminds us that we need to be memorable, as well as clear. To […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Distance and legibility matter most when it comes to billboards. They’re mostly experienced by the drivers that are passing by it. As a billboard designer, I’m constantly watching the billboards and really trying to experience them as if I’ve never seen them before. I think it would be very important […]
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
In response to Cracker Barrel and Out of Home, a reader asks… I’m curious to what percentage of those are digitals if any? I think they’re pretty much a static driven marketing plan but interested if they do any digital? Does Cracker Barrel advertise on digital billboards? Email davewestburg@billboardinsider.com or […]
By Wes Frick How do I get clients to reduce the amount of information on billboard campaigns? I’ll tell you exactly how I do it. Step 1. Approach Shot Mockup If they’re requesting a busy campaign, place the artwork on an approach distance shot, and if they can’t read it, […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
