Business

IBO Adds Another Enterprise Agency Advocate – Will Denton

Following the IBO Spring Denver conference, Chris Cowlbeck, General Manager of IBOUSA announced expanding their efforts to focus on revenue streams with one of the areas to provide tools and access to the IBO COOP Speedway to advertising agencies.  “We are adding another person to assist Lisa Rondina with the […]

Company of the Day – Zoom Media

Company: Zoom Media Corp. Headquarters: 345 7th Avenue, Suite 1501 New York, NY 10001 Markets: North America, United Kingdon Phone: New York (212) 685-7981 Chicago (312) 492-7871 Email:  NewYork@zoommedia.com Zoom Media Corp. (“Zoom Media”) owns and operates GymTV, the largest gym-based TV network subscribed to by 5,000+ health clubs across […]

Company of the Day: Wright Advertising

Company:  Wright Advertising Corp Markets: Illinois, Chicago Address: 1347 South Laramie Avenue, Cicero, Illinois, 60804 Email: wa@wrightadvertising.com Phone: 708-652-6020 Wright Advertising operates a bus bench plant with over 4,000 benches in the Chicago suburbs.  The company was established in 1949. Paid Advertisement

Billboard Insider Classifieds May 15, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Insider’s Guide to Leases, Easements and Real Estate – A Few Paperbacks Available!

We currently have a few remaining paperbacks available for sale.  If you are interested, contact us at johnhweller@comcast.net. Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out […]

In Their Words – Out of Home Executives Talk About Out of Home

If you are in the Out of Home industry or thinking of entering the OOH industry you need In Their Words: Out of Home Executives Talk About Out of Home.  This 147 page guide contains interviews with 173 out of home executives at 150 out of home companies.  The guide […]

Goodman On Common Lease Mistakes

AGE Advertising President Andy Goodman has 33 years experience siting and developing billboards.  Today he talks about five common out of home lease mistakes. (1) That the property owner takes possession of the billboard at the end of the lease. (2) No termination clause giving the billboard company the unilateral […]

What the OOH Specialists Say

  OAAA Chief Marketing Officer Christina Radigan moderated an incisive conversation with OOH specialists yesterday as part of the OAAA’s Lunchbreak series.  Some highlights. Rapport President Chris Olsen on the cookieless future and out of home It helps and hurts us.  In an Apple cookieless world…it’s going to drive some […]

World Out of Home Organization Plans New Measurement Initiative

Audience delivery is critical for the development and trading of all media, with credible, transparent and accountable measurement needed by advertisers, buyers and sellers alike. Accordingly, the World Out of Home Organization is to unveil its “Creating Global Guidelines for Out of Home Audience Measurement” initiative at its European Forum […]

Company of the Day: Wingate Media

Company: Wingate Media Group Headquarters: P.O. Box 1803, Spring Hill, TN Market: Greater Nashville, Southern Tennessee Phone: 615-595-8194 Wingate Media Group, LLC is a small family company headquartered just south of Nashville, Tennessee.  The Company’s sign inventory includes digital and static bulletins, 30-sheets, tri-face and indoor digital.  Ike Wingate founded the […]