LAS VEGAS – Adomni, the leading programmatic out-of-home advertising platform, is partnering with Uber on a new pilot of digital screens on the tops of participating drivers’ vehicles currently in Atlanta, Dallas and Phoenix. With this new partnership, Adomni will lead the ad sales and marketing efforts. Adomni will provide self-service programmatic buying via their demand-side platform (DSP), complimentary managed services, and a programmatic supply-side platform for other DSPs to access the inventory and transact in a fully automated way.
The new pilot program, called Uber OOH will be available for purchase on uber.com/uberooh or uberooh.com or on Adomni.com/uber. In Q2 2020, Uber OOH inventory will also be programmatically available for real-time bidding through popular omni-channel digital DSPs such as Amobee and Zeta Global, that will connect to Adomni’s Neon Ad Exchange.
Uber is on track to have more than 1,000 displays installed by the end of Q2 2020, and hopes to expand this program to more cities over the course of the year.
“Many of us enjoy the convenience that Uber provides as we seamlessly move around town on our daily journey,” said Adomni CEO Jonathan Gudai. “A big part of what makes the Uber experience so great is their scale. It was extremely exciting for us to think about how we could layer-on smart, digital advertising to connect advertisers with the huge quantities of audiences exposed to these vehicles every day.”
With this new program, advertisers are able to reach audiences exposed to the Uber cartop screens via sponsorship commitments or programmatic campaigns. Advertisers can utilize Adomni’s innovative buying platform to geo-target ad content as well as trigger ads to concurrently play on cartops as well as nearby programmatically connected, digital, out-of-home screens such as billboards. “With this new program, advertisers now have a new one-two punch to capture street-level consumer attention in a big, unmissable way,” said Gudai.
According to Brett Baker, who is heading up the car-top ads program for Uber, “After exploring this idea for over a year now, we realized that the timing is perfect to launch this new ad network and we couldn’t ask for a better partner than Adomni. Their expertise with mobile vehicle digital out-of-home networks and programmatic ad sales is compelling.”
To learn more about Adomni’s partnership with Uber, visit www.uberooh.com. You can watch a video on the partnership below.
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