Rancho Santa Margarita, CA – May 11, 2021 – Road Runner Media, a mobile Digital Out Of Home (mDOOH) media company driving the future of road safety and advertising, today announced that the company’s national network is now available to brands and OOH specialist buyers via Adkom, the largest network of independent OOH media inventory in the U.S. The addition of Road Runner’s inventory of connected mobile screens secured to the rear of moving commercial vehicle fleets into the Adkom network makes the company’s media inventory available for buying and inclusion in multiformat OOH and omnichannel advertising campaigns.
“Today our network offers both large national brands and small businesses a new and unique channel for reaching the right audience, on either a broad or hyperlocal scale, with the right message at the right time,” said Chris Riley, Road Runner Media CEO. “Establishing a commercial relationship with Adkom will raise awareness of the availability and breadth of our mDOOH network, it’s ability to help brands connect with audiences wherever they may be, and power to extend and enhance the impact of standard billboard campaigns with complementary mobile ads triggered at specific points-of-interest.”
Road Runner’s weatherized Samsung screens display brand advertising and PSA messaging while the vehicle is in motion. They also serve as a 46-inch “Enhanced Digital Brake Light,” helping to improve road safety by alerting surrounding drivers when the vehicle operator brakes, selects turn signals, reverses or activates emergency flashers. The company recently announced deals with Siemens to install 2,500 screens on technicians’ vans and Place Exchange to expose its inventory to programmatic buyers.
“Road Runner Media’s innovative mobile DOOH network is part of the expanding and diversifying universe of measurable and attributable OOH media formats that help brand marketers reach and engage consumer audiences on the go,” said Cedric Bernard, CEO, Adkom. “In bringing Road Runner’s national network to Adkom’s ecosystem, we can deliver innovative new options and greater value to OOH specialists and their brand clients during the planning and execution phases of OOH campaigns.”
About Road Runner Media Inc.:
Road Runner Media is a Digital Out of Home and technology company working to resolve approximately 500,000 commercial vehicle accidents, resulting in over 5,000 mortalities in the U.S. annually through patented technology that enhances road and vehicle safety while accessing the existing $29 billion (OOH) media market. Currently, Road Runner’s network is active and operational with screens in Atlanta, Boulder, Chicago, Dallas, Los Angeles, Philadelphia and Washington, D.C. Next is NYC/NJ For more information, please visit: http://www.Road Runnermedia.com/
About Adkom
Adkom is the largest aggregated network of independent out-of-home media inventory in the United States, eliminating fragmentation among hundreds of media owners. Delivering efficiencies at scale, Adkom’s proprietary technology automates OOH media buying by integrating independent media supply with national agency planning systems.
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