Lighting Up The Streets Of Paris For Safety

TBWA\Paris produced “Fearless Night,” a campaign where from 9 p.m. to 7 a.m., digital billboards in the west of Paris suddenly get 20 percent brighter, cutting beacons of light through poorly lit space.  The video below tells us 26 percent of women and gender minorities often avoid going out at night alone because of dark areas in the city of Paris..

HandsAway is a French charity that fights sexual assaults in public space.

Great campaign for an important charity and an effective video that showcases another way digital signs an be helpful to local communities.

 

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