Recent Posts
- Neil Bell has started a new Billboard Industry podcast called The Bell Board Podcast. You can find it on Apple Podcasts, Spotify or the usual podcast outlets or by subscribing to the Bell Board
- At the IBO Conference, Richard Rothfelder, Chris Rothfelder and Mike Falick had an engaging discussion about aspects of billboard law focused around their new book. Continuing that conversation,
- By Nick Coston Beginning this Sunday, a few thousand advertising and marketing execs, influencers, founders, salespeople and some just looking for new work will camp out either in or out of
- WASHINGTON, D.C. – EARTHDAY.ORG, the global force behind Earth Day, today announced its eighth consecutive year of partnership with the Out of Home Advertising Association of America (OAAA), the
- Company: Metro Outdoor Advertising Headquarters: P.O. Box 160295 Austin, TX 78716 Markets: Austin/Central Texas Phone: (512) 633-2086 Email: info@metrooutdooradv.com Metro Outdoor is a full service
Business
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Four Errors Out of Home Companies Make
April 23, 2026Neil Bell has started a new Billboard Industry podcast called The Bell Board Podcast. You can [...] -
Hey, Look Where You’re Going!
April 23, 2026By Nick Coston Beginning this Sunday, a few thousand advertising and marketing execs, [...] -
Company of the Day – Metro Outdoor Advertising
April 23, 2026Company: Metro Outdoor Advertising Headquarters: P.O. Box 160295 Austin, TX 78716 Markets: [...] -
Liz Scott on the importance of per board metrics
April 22, 2026At last week’s IBO conference accounting technologist Liz Scott talked about the single most [...] -
Talon launches AI powered planning engine
April 22, 202620 April 2026, London / New York: Talon, the world’s leading independent Out of Home (OOH) [...] -
JCDecaux, Bauer and Global CEO’s to appear at WOOH June congress.
April 22, 2026The leaders of the UK’s big three Out of Home media owners – Dallas Wiles, Co-CEO of [...]
- Company of the Day: McWhorter Media
- The Hidden Cost of a Cheap Billboard Structure
- Company of the Day – Millenium Outdoor
Digital Signs
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Daktronics and New York Yankees Team Up for Display Upgrades, Brighter Visuals at Yankee Stadium
April 10, 2026Significantly enhanced quality to be provided by all-new LED video boards in centerfield and new [...] -
DPAA at POSSIBLE Conference April 27 in Miami
April 10, 2026On April 27 in Miami, DPAA is bringing together some of the most powerful voices in media, [...] -
Branded Cities Adds Caesars Palace Spectacular
April 6, 2026New York, NY– April 2, 2026 – Branded Cities, North America’s premier Out-of-Home and iconic [...] -
US Public OOH Companies Adding 500 New Digital Billboards Annually
March 31, 2026Moorgate Capital just issued its 2025 State of the OOH industry report. This table caught [...] -
OAAA Releases State of Video OOH Guide
March 31, 2026The OAAA has issued a report promoting Video Out of Home (VOOH). In a recent The Drum article, [...] -
VIOOH Brings Orange Barrel Media’s US Urban Inventory to its Global Programmatic Platform
March 27, 202626 March 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) [...]
- Want to Reduce Risk on Your Next Digital Project?
- Daktronics Refreshing Wrigley Field with Enhanced LED Displays
- SNA and KEVANI unveil largest DOOH display in South Bay
sales
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The Ultimate Out of Home Sales Guide – We Have Books in Stock!
April 18, 2026Looking to search for the bestselling OOH sales book? Here is what you will find. The Ultimate OOH Sales Guide is available in [...] -
The Art of Cold Calling for Billboard Sales
April 15, 2026By John Mulholland 3, DOT Outdoor, Partner I have been making cold call sales for outdoor advertising for over 30 years. I [...] -
How Occupancy Multiplier Helps Billboard Operators Recover Lost Revenue
April 10, 2026Matt Fowkes comes to the billboard industry through his family’s company, Steel City Billboards. With a background in [...] -
4 Things About Link Media
April 3, 2026Here are four things about Link Media that SignValue learned from reading Boston Omaha’s 2025 10k and 2025 Annual Letter. [...] -
Kevin Gephart on the First Place Clients Look to Cut Your Deal
March 27, 2026I’ve been running a series in which I answer OOH sales questions asked by Billboard Insider readers. Last week I said to [...] -
Kevin Gephart Says Avoid Short Term OOH Campaigns
March 19, 2026Thanks to everyone who submitted their toughest out of home sales questions. Last week I discussed why one location costs more [...]
- Company of the Day: Legacy Outdoor
- Kevin Gephart Answers Two Tough Sales Questions
- Kevin Gephart on How to Compensate Reps for Selling Digital
Creative
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Earth Day Partners with OAAA
April 23, 2026WASHINGTON, D.C. – EARTHDAY.ORG, the global force behind Earth Day, today announced its eighth [...] -
Brace Yourself for the 2026 Indie Impact Awards Winners
April 22, 2026The creativity coming from independent billboard operators is so explosive, the 2026 Indie Impact [...] -
Allison Outdoor uses the seasons to market empty signs
April 21, 2026Last week Billboard Insider covered Bill Durden’s IBO talk encouraging out of home companies [...] -
Indie Impact Award to Link Media
April 21, 2026Link Media Outdoor was named the winner of the Words That Work Award at the Indie Impact [...] -
Maximizing ROI with Visual Reporting
April 20, 2026Out-of-home media has always been visual, but the way it’s sold has evolved. What was once driven [...] -
Rate this Ad by Greg Callaham
April 20, 2026Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...]
- Bill Durden says stop putting your phone number on empty billboards
- Rate this Ad by Greg Callham
- “Brevity is the Soul of Wit” or How OOH Has Become Boring
Finance
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SignValue’s JCDecaux at a Glance – December 2025
April 16, 2026SignValue has prepared this analysis on JCDecaux’s December 2025 financials. If you [...] -
SignValue’s Link Media Outdoor at a Glance – December 2025
April 15, 2026SignValue has prepared an infographic summarizing Clear Channel Outdoor’s 4Q 2025 financials: [...] -
Clear Channel Debt Holders Consent to Sale to Mubadala
April 14, 2026SAN ANTONIO, April 13, 2026 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. [...] -
Clear Channel Outdoor Commences Consent Solicitation Relating to its Senior Secured Notes
April 7, 2026SAN ANTONIO, April 6, 2026 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. [...] -
Daktronics to Ring Nasdaq Stock Market Closing Bell on April 8, 2026
April 7, 2026Bell ceremony precedes Daktronics’ 2026 Investor Day on April 9 BROOKINGS, S.D. – Apr. 2, 2026 [...] -
Corporate Documents Matter If You Want An Out of Home Loan
April 6, 2026Has your company opened a bank account or borrowed money recently? If not, you may be in for a [...]
- 4 Things About Link Media
- US Out of Home Stocks Outperform Market in 1Q 2026
- Link Media Revenues up 1.5% in 2025
Legal
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Rothfelder and Falick on Billboard Law – Part II
April 23, 2026At the IBO Conference, Richard Rothfelder, Chris Rothfelder and Mike Falick had an engaging [...] -
Verde Sues Jed Renfroe for Fraud
April 21, 2026Incentives matter. A post-closing performance based payout on an out of home acquisition provides [...] -
Richard Hamlin on billboard permit vesting and zoning code preemption in California
April 20, 2026Last Friday Michael Falick and Chris Rothfelder discussed vesting rights for billboard permits and [...] -
Rothfelder & Falick on Billboard Law – Available in Softback & Selling Quickly
April 18, 2026Rothfelder & Falick set out to provide the industry with one source for all aspects of [...] -
Rothfelder and Falick on Billboard Law
April 17, 2026At this weeks IBO Conference, Richard Rothfelder, Chris Rothfelder and Mike Falick had an engaging [...] -
Richard Rothfelder On Why You Need A Permit To Take Down A Billboard
April 14, 2026Billboard Insider summarized the case of Clear Channel Outdoor vs Karkif in its April [...]
- Tower Title Specializes in Out of Home Title Issues
- Rothfelder on IBO Spring Conference in New Orleans
- In California you may need a permit to take down a billboard
Lists
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Billboard Insider’s Updated Contractor List March 2026
March 4, 2026We’ve added several more names to our list of our of home contractors. This updated list [...] -
Billboard Insider’s Updated Contractor List 2026
February 25, 2026We get frequent requests from readers for contractor and installation referrals. Here’s a [...] -
Updated Out of Home Acquisition List for 2025
January 15, 2026We did well this year getting data together, but like always there are a few deals that slip [...] -
Out of Home Acquisition List for 2025
January 12, 2026Billboard Insider has compiled our list of out of home transactions for 2025. If we’ve written [...] -
The 20 Fastest Growing US Roadside Companies in 2025
August 7, 2025Here’s Billboard Insider’s list of the 20 fastest growing US independent roadside [...] -
Billboard Insider’s 2025 List of Bulletin/Poster Companies Ranked by Digital Faces
July 7, 2025Last week we published a list of North American bulletin/poster companies ranked by total display [...]
- Billboard Insider’s 2025 List of North American Bulletin/Poster companies, Ranked by Faces
- Billboard Insider’s List of the 20 Largest North American Bulletin/Poster Companies, Ranked by Faces
- Billboard Insider’s Updated Contractor List – April 2025
Podcasts
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Lamar’s Hal Kilshaw talks politics and digital billboards
February 6, 2026Ian Dallimore interviewed Hal Kilshaw Lamar’s EVP Government Relations on the Digital and [...] -
Adquick’s Ty Tinker on an Out of Home Success Story
November 8, 2024Adquick head of analytics Ty Tinker gave a talk called Winning in the Media Mix at October’s [...] -
Anna Bager: We need to go to market with a simple crisp message
February 14, 2024On today’s Billboard Insider podcast, OAAA President and CEO Anna Bager highlights the out of [...] -
Kevin Gephart says Out of Home cold calling isn’t dead.
August 9, 2023On today’s Billboard Insider podcast, out of some sales expert Kevin Gephart answers reader [...] -
John James on How to Improve Your Out of Home Marketing
May 17, 2023On today’s Billboard Insider podcast, SignBird founder John James talks about how [...] -
Anna Bager’s Out of Home Issues to Watch in 2023
January 4, 2023On today’s podcast OAAA President and CEO Anna Bager talks about the top stories of [...]
- Jim Johnsen: The Pool of Buyers is Better Than I’ve Ever Seen
- DJ Jennings and John James on OutdoorLink’s Purchase of SignBird
- Dr. Rick Wilson on Attribution and What Advertisers Should Do in a Recession
