Recent Posts
- CAMILLUS, NY – Park Outdoor Advertising is pleased to announce the completion of its newest back-to- back digital billboard located at 4400 West Genesee Street in the Town of Camillus. This high-visibility location along one of Central New
- The Santa Monica City Council approved the Digital Display District on December 16, 2025. The district covers Third Street Promenade and Santa Monica Place and allows up to 16 digital displays, each generally limited to 1,000 square feet.
- Baton Rouge, LA – July 15, 2026 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced that Valley Metro, the public transit agency in Maricopa County, Arizona, has selected Lamar Transit to manage a
- Company: Porlier Outdoor Advertising Markets: Missouri, Kansas Headquarters: 127 Mulberry Street, Foristell, MO 63348 Phone: 636-463-2100 Porlier Outdoor operates a 400 face billboard plant including 6 digital faces between St Louis and Kansas
- Bad debt expense (e.g. revenue which is never collected) should be minimal at your out of home company because you can require payment within 30 days or you’ll take an ad down. You can also require customers with weak credit history to
Business
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Santa Monica Bets on Digital Displays to Revive Third Street Promenade
July 17, 2026The Santa Monica City Council approved the Digital Display District on December 16, 2025. The [...] -
Lamar wins Phoenix Area Bus and Rail Ad Network
July 17, 2026Baton Rouge, LA – July 15, 2026 – Lamar Advertising, one of the largest outdoor advertising [...] -
Company of the Day: Porlier Outdoor
July 17, 2026Company: Porlier Outdoor Advertising Markets: Missouri, Kansas Headquarters: 127 Mulberry [...] -
PATTISON Outdoor Introduces New Advertising Opportunities in New Brunswick
July 16, 2026MONCTON, New Brunswick, July 15, 2026 (GLOBE NEWSWIRE) — PATTISON Outdoor Advertising, [...] -
Company of the Day – Republic Media
July 16, 2026Company: Republic Media Headquarters: 760 W Firetower RD, Ste 107 #345, Winterville, NC 28590 [...] -
Company of the Day: Pattison Outdoor
July 15, 2026Company: Pattison Outdoor Markets: Canada Address: 2700 Matheson Boulevard East, [...]
- What Does an Average Independent Out of Home Company Look Like?
- WOO adds 21 members
- Company of the Day – Prime Media Group
Digital Signs
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Park Outdoor Completes New Digital Billboard in Camillus
July 17, 2026CAMILLUS, NY – Park Outdoor Advertising is pleased to announce the completion of its newest [...] -
Lamar’s Ian Dallimore: Out-Of-Home Is The ‘Anti-Algorithm’ That Unites Consumers Around Brands
July 14, 2026Interesting interview with BeetTV from Cannes, France. To receive a free morning newsletter [...] -
Watchfire introduces new digital billboard innovations
July 9, 2026DANVILLE, Ill. — July 8, 2026 — Watchfire announced a series of updates designed to help [...] -
Daktronics Installs 100-Foot-Wide LED Display at Los Angeles Union Station
July 8, 2026Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, partnered with Morlin Asset Management to [...] -
YESCO Installs New Las Vegas Marquee for Caesars Palace
July 2, 2026LAS VEGAS (June 2026) – YESCO, the 106-year-old company known for creating, repairing and [...] -
Daktronics Announces Fourth Quarter and Full Fiscal Year 2026 Results
June 25, 2026Here are highlights from Daktronics earnings report press release. June 24, 2026 07:30 ET | [...]
- Trillboards Connects with One Tech
- Daktronics Introduces Germany to “The Whale” Display with Stroer Partnership
- Street Furniture Product Update: What OOH Media Owners Should Know
sales
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Stop Selling Billboards. Start Selling Ideas. | Kevin Gephart
July 15, 2026Neil Bell, host of The Bell Board Posdcast has a new show out featuring sales consultant extraordinaire Kevin Gephart. You [...] -
More Revenue, Same Clients. How OOH Companies Are Winning Digital Budgets With Amplified
June 22, 2026What if you could grow revenue without chasing new customers? Join us Wednesday, June 24 at 12:00 PM CST for a live webinar with [...] -
The Drawbacks of Automated Marketing
June 16, 2026Here’s how not to use AI and automation. in your marketing. Look at the email below. Billboard Insider moderated a [...] -
The Human Touch in Out of Home Marketing
June 12, 2026How do you stand out in a world where everyone’s inbox is getting overwhelmed with low-quality, high-frequency, AI-sourced [...] -
OOH Delivers 2x the Performance Lift of TV, New Study Shows
May 13, 2026WASHINGTON, D.C. — May 12, 2026 — The Out of Home Advertising Association of America today released a new study conducted in [...] -
Charley MacIntyre on Out of Home Sales and Marketing
April 28, 2026Billboard Insider is running a series of interviews with out of home legend Charley MacIntyre who recently sold Bullfrog Outdoor [...]
- The Art of Cold Calling for Billboard Sales
- How Occupancy Multiplier Helps Billboard Operators Recover Lost Revenue
- 4 Things About Link Media
Creative
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Premium OOH Inventory. Overused or undervalued?
July 16, 2026by Nick Coston Every so often I like to have a look see at websites of OOH media owners, especially [...] -
Last week to enter OBIEs
July 15, 2026The OBIE Awards, the out of home industry’s most storied creative honor, are entering an [...] -
Meet Minneapolis Tries to Recruit LeBron with Billboards
July 15, 2026Meet Minneapolis (with Preston Spire’s help) leveraged DOOH and social to send LeBron James [...] -
Clear Channel Outdoor runs summer learning billboard campaign
July 13, 2026NEW YORK, July 10, 2026 /PRNewswire/ — Today, millions of children across the country miss [...] -
Ragged Edge uses OOH to Rebrand Granola
July 10, 2026In an era of tech slop, Granola is an AI notepad built with care and intention. By capturing the [...] -
Jacobs Creek Runs New Billboard Ads
July 7, 2026Jacob’s Creek is launching ‘Welcome to the Creek,’ a new global brand platform designed to [...]
- Jason Morgan has a New Billboard Design Book
- Rate this Ad by Greg Callaham
- Would You Like Some Lemonade?
Finance
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What should out of home bad debts be?
July 16, 2026Bad debt expense (e.g. revenue which is never collected) should be minimal at your out of home [...] -
How do You Track Financials?
July 7, 2026How do you track financials? We suspect that many of you, like Billboard Insider, use Quickbooks. [...] -
Lamar and OUTFRONT Outperform Market in 2Q 2026
July 1, 2026Here is an analysis of the performance of the public out of home company stocks, sponsored and [...] -
Who’s Well Governed – and Why it May Not Matter
June 8, 2026Here’s analysis of the governance of the public out of home advertising companies, sponsored [...] -
Evergreen Digital Media Invests in Tier One LLC
June 5, 2026DENVER, June 3, 2026 /PRNewswire/ — Evergreen Digital Media Corp (EDM), one of the [...] -
OUTFRONT Prices $500 Million Senior Notes at 6%
June 5, 2026OUTFRONT has issued a press release announcing the pricing of $500 million in Sr Notes due in 2034. [...]
- Debt Trends at Public Out of Home Companies
- SignValue’s Clear Channel Outdoor at a Glance – March 2026
- SignValue’s OUTFRONT Media at a Glance – March 2026
Legal
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You can recover legal fees if your lease says so
July 9, 2026You can recover legal fees to defend your lease rights if your lease says so. That’s the [...] -
Update on Yesterday’s Inglewood Legal Article
July 1, 2026After publishing our article in the Inglewood lawsuit, we heard back from Richard Hamlin with some [...] -
Inglewood Wins Legal Victory Under World Cup spotlight
June 30, 2026Politico reported last week that the World Cup was supposed to be a moment of unalloyed triumph for [...] -
What Constitutes Constructive Notice?
June 25, 2026Recording a lease is the best way to notify potential landowners of your billboard lease. But PSK [...] -
An Update on AI Legal and Regulatory Issues
June 24, 2026By Andy McDonald, SVP, Government Affairs, OAAA The United States is currently operating within a [...] -
Lease Terms impact Just Compensation
June 15, 2026Lease terms can impact the value of just compensation. That’s the lesson of Dept of [...]
- Dueling Initiatives in Inglewood
- Richard Rothfelder on Tortious Interference and Lamar vs Fremont
- Richard Hamlin on Permit Rights and Tortious Interference
Lists
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Billboard Insider’s 2026 List of Billboard Structure Painting Contractors
June 8, 2026“Which contractors paint billboard structures?” is a question Billboard Insider [...] -
Billboard Insider’s Updated Contractor List March 2026
March 4, 2026We’ve added several more names to our list of our of home contractors. This updated list [...] -
Billboard Insider’s Updated Contractor List 2026
February 25, 2026We get frequent requests from readers for contractor and installation referrals. Here’s a [...] -
Updated Out of Home Acquisition List for 2025
January 15, 2026We did well this year getting data together, but like always there are a few deals that slip [...] -
Out of Home Acquisition List for 2025
January 12, 2026Billboard Insider has compiled our list of out of home transactions for 2025. If we’ve written [...] -
The 20 Fastest Growing US Roadside Companies in 2025
August 7, 2025Here’s Billboard Insider’s list of the 20 fastest growing US independent roadside [...]
- Billboard Insider’s 2025 List of Bulletin/Poster Companies Ranked by Digital Faces
- Billboard Insider’s 2025 List of North American Bulletin/Poster companies, Ranked by Faces
- Billboard Insider’s List of the 20 Largest North American Bulletin/Poster Companies, Ranked by Faces
Podcasts
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The Walgreens Rule for Sign Development
June 17, 2026Justin Booher of Vital Outdoor appeared this week on Neil Bell’s Bell Board Podcast. Some [...] -
Street Furniture Product Update: What OOH Media Owners Should Know
June 11, 2026Street furniture continues to be a flexible and valuable format in out of home advertising. In the [...] -
Using AI in Out of Home
April 29, 2026Billboard Insider’s Dave Westburg was a guest on the Bell Board Podcast last week. [...] -
Four Errors Out of Home Companies Make
April 23, 2026Neil Bell has started a new Billboard Industry podcast called The Bell Board Podcast. You can [...] -
Lamar’s Hal Kilshaw talks politics and digital billboards
February 6, 2026Ian Dallimore interviewed Hal Kilshaw Lamar’s EVP Government Relations on the Digital and [...] -
Adquick’s Ty Tinker on an Out of Home Success Story
November 8, 2024Adquick head of analytics Ty Tinker gave a talk called Winning in the Media Mix at October’s [...]
- Anna Bager: We need to go to market with a simple crisp message
- Kevin Gephart says Out of Home cold calling isn’t dead.
- John James on How to Improve Your Out of Home Marketing
