Recent Posts
- 3 hours agoBy: Christina Radigan, Chief Marketing Officer of OAAA The OAAA recently proposed an in-progress framework to establish new Impression Measurement Guidelines because the need for recalibration on
- 3 hours ago(Miami, FL): In partnership with IKE Smart City, the City of Miami unveiled the first in a series of IKE interactive kiosks at a ribbon-cutting ceremony on June 22, 2021. Four of the thirteen kiosks
- 3 hours agoClever video from Media Resources that shows what they can do. Insider says well done! Paid
- 3 hours agoScoreboard Is Largest in Chattanooga Region CHATTANOOGA, Tenn.— Chattanooga’s first professional soccer specific stadium is now home to a PlainView LED Stadium Series scoreboard.
- 3 hours agoCompany: AdSource Outdoor Headquarters: 131 State St. Lake Charles, LA 70605 Markets: Southwest Louisiana Phone: 337.477.4470 Email: rhardy@adsourceoutdoor.com AdSource Outdoor Advertising
- 1 day agoMichael Palatnek recently founded Phoenix Social after a stint as CEO of Posterscope USA. Billboard Insider talked with him about the new venture. You’ve had a varied career with out of home
Business
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Three Things to Know About OAAA’s Proposed Impression Measurement Guidelines
June 24, 2021By: Christina Radigan, Chief Marketing Officer of OAAA The OAAA recently proposed an in-progress [...] -
Company of the Day – AdSource Outdoor
June 24, 2021Company: AdSource Outdoor Headquarters: 131 State St. Lake Charles, LA 70605 Markets: [...] -
Michael Palatnek: Using Social Media to Market Your OOH Company
June 23, 2021Michael Palatnek recently founded Phoenix Social after a stint as CEO of Posterscope USA. [...] -
More About OOH Subcontractor Insurance
June 23, 2021Earlier this week Billboard Insider posted on how to use insurance to mitigate risks or using [...] -
Kiera Wood On How OUTFRONT Uses Social Media
June 23, 2021By Kiera Wood, Senior Marketing Specialist, Outfront Media I don’t think that I am the only one [...] -
Company of the Day: ADO Florida
June 23, 2021We’ve updated and expanded our ADO Florida company of the day article based on an interview [...]
Digital Signs
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IKE Smart City Installing 15 Digital Kiosks in Miami
June 24, 2021(Miami, FL): In partnership with IKE Smart City, the City of Miami unveiled the first in a series [...] -
All About Media Resources in a Minute and Fifteen Seconds
June 24, 2021Clever video from Media Resources that shows what they can do. Insider says well done! [...] -
PlainView LED Completes CHI Memorial Stadium Jumbotron
June 24, 2021Scoreboard Is Largest in Chattanooga Region CHATTANOOGA, Tenn.— Chattanooga’s first [...] -
Reflect Systems Receives Patent Award for Unique Ad Management Platform
June 23, 2021DALLAS–(BUSINESS WIRE)–Reflect Systems – provider of award-winning digital signage [...] -
Adload Technologies Joins Geopath
June 22, 2021SACRAMENTO, CA (June XX, 2021) – Adload Technologies, a programmatic digital out-of-home (DOOH) [...] -
Three Questions For PlainView LED & Vincent Printing On Their New Partnership
June 22, 2021Insider saw the recent press release announcing the teaming up of two Chattanooga, Tennessee based [...]
- Formetco On The Semiconductor Shortage
- CUMULUS MEDIA Enters Into Exclusive Sales Partnership With Adomni
- Vistar Can Measure Moving Inventory Including Taxi and Rideshare Tops
sales
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Lindmark Adds National Sales Department
June 22, 2021Norman Oklahoma – June 1, 2021 We listened to you, our national advertisers and agencies, and effective June 1, 2021, Elite [...] -
Gephart on Selling OOH Against Print Advertising
June 21, 2021Last week I discussed how to sell out of home versus local radio. Today I’ll talk about selling out of home versus print [...] -
A Shout Out To Small Business
June 18, 2021David Pomeroy is a Houston based billboard advertising consultant who works from the customer side to help businesses grow [...] -
The IBO Speedway Brings Independents Revenue
June 17, 2021Billboard Insider caught up with Becky Smith, IBOUSA Enterprise Manager, also known as Chris Cowlbeck’s left-hand lady, and [...] -
A Good Ride Sheet
June 15, 2021What’s in a good ride sheet? Good sign pictures. Nice to have a closeup view and an expanded view. A map showing the [...] -
Gephart on Selling Out of Home Against Local Radio
June 14, 2021Last week I discussed how to to sell out of home versus local cable TV. Today I’ll talk about how to sell out of home [...]
- Gephart On Selling Against Local Cable TV
- Questions to Ask An Out of Home Prospect
- Gephart on Selling Out of Home Versus Local TV
Creative
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All About Media Resources in a Minute and Fifteen Seconds
June 24, 2021Clever video from Media Resources that shows what they can do. Insider says well done! [...] -
Rate This Ad by Greg Callaham
June 21, 2021Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...] -
Prostate Cancer UK Celebrates Dads on Fathers Day
June 21, 2021Ahead of Father’s Day this Sunday 20th June, men’s health charity Prostate Cancer UK is [...] -
Daily Billboard Blog’s 3 of a Kind: Men’s Undies
June 15, 2021Everyone remembers those classic black and white Calvin Klein ads from the 1990s that made [...] -
Rate This Ad By Greg Callaham
June 14, 2021Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...] -
Huntington Billboards on Instagram: First 1/2 of 2021
June 9, 2021Shout out to Huntington Billboard and their Instagram creativity as they flash through their first [...]
Finance
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Daktronics EPS In-Line, Misses On Revenue
June 11, 2021Daktronics, Inc. reported fiscal year and fourth quarter 2021 results. Daktronics reported fiscal [...] -
Drachman Forms Out of Home M&A Firm
June 8, 2021Tucson, Arizona, June 8th, 2021 – This is to announce the formation of Drachman M&A Co. to [...] -
Busby Outdoor Files Complaint Over Trailhead Media Sale
May 28, 2021Insider’s note: Busby Outdoor has filed suit in the second judicial court district of Jones [...] -
Out of Home Lender: Stark Capital Solutions
May 24, 2021Lender: Stark Capital Solutions Contact: Craig Berry Address: 5829 N. Post Rd, [...] -
Lamar Announces Quarterly Dividend
May 21, 2021Lamar Advertising Company announced yesterday that its board of directors has declared a quarterly [...] -
Billboards Are Not Passive Income – The 2021 Version
May 19, 2021This post needs to be run every couple years. Repeat after me: Billboards are not passive [...]
- Clear Channel Announces Debt Offering and Extension of Shareholder Rights
- Out of Home Lender: YESCO Financial Solutions
- Landmark Adds No New OOH Assets in 1Q 2021
Regulations
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Rothfelder on Permit Vesting and Retroactive Enforcement of Regulations
June 22, 2021I’ve had several clients contact me recently with the similar and familiar problem where [...] -
Ohio Supreme Court Hears Cincy Billboard-Tax Case
June 17, 2021The Ohio Supreme Court heard oral arguments June 16 in the constitutional challenge to [...] -
Rothfelder On Billboard Condemnation Valuation
May 26, 2021The new attorneys fees discount program for IBO members seems to be working as Chris Cowlbeck and I [...] -
Goodman On Making The Case For Your Billboard
May 20, 2021Age Advertising President Andy Goodman has 33 years experience siting and developing billboards. [...] -
Adams Wins PA Digital Billboard Case
May 19, 2021Adams Outdoor Advertising won an appeals court victory in Pennsylvania, in its pursuit of a digital [...] -
Goodman On Sign Development
May 7, 2021AGE Advertising President Andy Goodman has 33 years experience developing and siting billboards. [...]
- Spokane Proposes A $250 Annual Fee on Billboards
- Rothfelder on Cannabis Advertising Regulations and OOH
- Regulatory Roundup April 27, 2021
Lists
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The SignValue/Billboard Insider 2021 List of OOH Lenders
April 16, 2021Out of Home financing is a specialized form of finance. To save you the time and trouble of [...] -
2020’s Most Read Articles By Category
January 4, 2021Curious which of Billboard Insiders’ articles were read the most during 2020? We’ve [...] -
Billboard Insider’s Out of Home Law Firm List 2020
December 8, 2020Lots of people ask Billboard Insider for a law firm referral. Here’s Billboard [...] -
The Billboard Insider/SignValue 2020 Out of Home Lender List
October 26, 2020Billboard Insider and SignValue have compiled a list of financial institutions who have lent money [...] -
Billboard Insider’s 2020 Out of Home Investor List
September 24, 2020Many private equity funds and family offices are intersted in out of home to judge from the calls [...] -
367 US Out of Home Companies Ranked by Bulletin/Poster Faces
March 3, 2020Billboard Insider has sorted 368 US out of home companies based on their bulletin, poster and wall [...]
- The Top 20 US Bulletin/Poster Companies Ranked by Faces
- Billboard Insider 2020 Out of Home Website Rankings
- The Top 37 Out of Home Websites
Podcasts
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John James on his proudest OOH sale and what your website needs to effectively market your signs
June 16, 2021Today’s podcast guest is John James, the founder of SignBird. Today John talks about selling [...] -
Jay Johnson on OOH’s Resilience, Sustainable Leverage and Cyber Risk
May 24, 2021Today’s podcast guest is Jay Johnson, CFO of Lamar Advertising. Here’s what Jay said [...] -
Denise Levine: Things are Coming Back!
May 5, 2021Today’s podcast guest is Denise Levine, Chief Revenue Officer of Branded Cities a 20 year old out [...] -
Melody Roberts: Since the new year has started it’s been completely different.
April 28, 2021Today’s podcast guest Melody Roberts, Owner | Chief Creative Officer, of Out of Home Creative [...] -
Stephen Freitas Says Make the Medium Easier to Transact
March 31, 2021Today’s podcast guest, Stephen Freitas (Executive Advisor to the OAAA and Partner in OOH [...] -
Evan Richheimer and Luis Cerda: We always wanted to be entrepreneurs.
March 17, 2021Today’s podcast guests are Evan Richheimer and Luis Cerda, Co-Founders of New Tradition Media [...]
- Colossal Media Wants to Grow
- Jon Odom on Billboard Structures
- SignValue’s 2021 Out of Home Forecast with Paul Wright and Carson Frost
