Recent Posts
- Here’s a breakout of how many out of home displays there are in the US at year end 2025 according to the OAAA. We note that the OAA shows that there are 420,500 Billboards in the United States as of 2025. Billboard Insider’s list
- Some things Billboard Insider has heard over the past few weeks. The World Cup is the gift that just keeps giving for out of home plant owners. Advertising prices have gone crazy in the sign zones around the sporting venues and there is spillover
- The Foundation for a Better Life and PassItOn.com is thrilled to announce a timely digital PSA campaign proudly celebrating America and her first 250 years! Digital layouts in both full motion and static formats have been prepared in the most
- Company: Ozark Properties, LLC Headquarters: 1874 Slaughter Road, Suite C, Madison, 35756 Market: Northern Alabama Phone: (256) 701-0296 Email: jessica@ozarkoutdoormedia.net Ozark Media is North Alabama’s locally owned leader in billboard
- Billboard Insider is running an interview series with John Musick who has more than 50 years experience in the out of home business. John has talked about getting into out of home and building signs and installing a solar-powered billboard.
Business
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There are 420,500 bulletin/poster faces in the US
June 23, 2026Here’s a breakout of how many out of home displays there are in the US at year end 2025 [...] -
What we’ve been hearing…
June 23, 2026Some things Billboard Insider has heard over the past few weeks. The World Cup is the gift that [...] -
Company of the Day – Ozark Outdoor Media
June 23, 2026Company: Ozark Properties, LLC Headquarters: 1874 Slaughter Road, Suite C, Madison, 35756 [...] -
John Musick on Billboard Leases and Easements
June 22, 2026Billboard Insider is running an interview series with John Musick who has more than 50 years [...] -
Company of the Day: Palmetto Outdoor Media
June 22, 2026Company: Palmetto Outdoor Advertising Address: 126 Hampton St, Walterboro, SC. 29488 Phone: [...] -
Billboard Insider Classifieds June 20, 2026
June 20, 2026“We got a big boost in qualified applicants from running our Ad on your site.” Rodney [...]
- Order Your eBook of Our Guide to Leases, Easements and Real Estate!
- Sons in the Shadow: Surviving The Family Business As A Son Of The Boss
- Brian Cone on Billboard Property Coverage
Digital Signs
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Trillboards Connects with One Tech
June 15, 2026SAN FRANCISCO, CA – June 10, 2026 – Trillboards, the specialized programmatic Digital [...] -
Daktronics Introduces Germany to “The Whale” Display with Stroer Partnership
June 12, 2026BROOKINGS, S.D. – June 11, 2026 – Daktronics and Ströer have partnered to deliver “The [...] -
Street Furniture Product Update: What OOH Media Owners Should Know
June 11, 2026Street furniture continues to be a flexible and valuable format in out of home advertising. In the [...] -
WOO Estimated Global Programmatic Spend at $1.4 Billion
June 11, 2026The World Out of Home Organization (WOO) today announced the results of the first ever [...] -
Outdoorlink Recognized for WOO Global Sustainability Award
June 8, 2026Congratulations to Outdoorlink who was honored to be named the recipient of the WOO Global [...] -
Daktronics CEO Ramesh Jayaraman: When you look up you see Daktronics.
June 2, 2026Daktronics CEO Ramesh Jayaraman was interviewed on Marketbeat. Some of the highlights. Where he [...]
- Centennial Secures Multi-Million Dollar DOOH Media Deal with Lamar at MainPlace Mall
- Ballyhoo Media Launches the Seattle Sound Digital Spectaculars
- Daktronics Technology Fuels Street Media Group’s Rapid Multi-State Expansion
sales
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More Revenue, Same Clients. How OOH Companies Are Winning Digital Budgets With Amplified
June 22, 2026What if you could grow revenue without chasing new customers? Join us Wednesday, June 24 at 12:00 PM CST for a live webinar with [...] -
The Ultimate Out of Home Sales Guide – We Have Books in Stock!
June 20, 2026Looking to search for the bestselling OOH sales book? Here is what you will find. The Ultimate OOH Sales Guide is available in [...] -
The Drawbacks of Automated Marketing
June 16, 2026Here’s how not to use AI and automation. in your marketing. Look at the email below. Billboard Insider moderated a [...] -
The Human Touch in Out of Home Marketing
June 12, 2026How do you stand out in a world where everyone’s inbox is getting overwhelmed with low-quality, high-frequency, AI-sourced [...] -
OOH Delivers 2x the Performance Lift of TV, New Study Shows
May 13, 2026WASHINGTON, D.C. — May 12, 2026 — The Out of Home Advertising Association of America today released a new study conducted in [...] -
Charley MacIntyre on Out of Home Sales and Marketing
April 28, 2026Billboard Insider is running a series of interviews with out of home legend Charley MacIntyre who recently sold Bullfrog Outdoor [...]
- The Art of Cold Calling for Billboard Sales
- How Occupancy Multiplier Helps Billboard Operators Recover Lost Revenue
- 4 Things About Link Media
Creative
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New UNITY PSA Available
June 23, 2026The Foundation for a Better Life and PassItOn.com is thrilled to announce a timely digital [...] -
Rate this Ad by Greg Callaham
June 22, 2026Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...] -
The Human Element: Why Including People or Traffic Can Enhance Billboard Photos
June 19, 2026Billboard photography is about more than documenting a structure. It is about showing how an [...] -
Lamar Celebrates America’s 250th Anniversary
June 18, 2026As America prepares to celebrate the 250th anniversary of its founding, Lamar Advertising is [...] -
OBIE Awards Jury Announced
June 17, 2026WASHINGTON, June 16, 2026 (GLOBE NEWSWIRE) — The Out of Home Advertising Association of [...] -
The Washington Commanders Are Raising Hail with D.C. Metro Advertising
June 17, 2026Over the past six years, the NFL’s Washington Commanders have undergone a visible [...]
- Digital Billboards Assist Escapees Search
- OBIE Awards Entry Deadline Extended
- Don’t Throw Away That Shot
Finance
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Who’s Well Governed – and Why it May Not Matter
June 8, 2026Here’s analysis of the governance of the public out of home advertising companies, sponsored [...] -
Evergreen Digital Media Invests in Tier One LLC
June 5, 2026DENVER, June 3, 2026 /PRNewswire/ — Evergreen Digital Media Corp (EDM), one of the [...] -
OUTFRONT Prices $500 Million Senior Notes at 6%
June 5, 2026OUTFRONT has issued a press release announcing the pricing of $500 million in Sr Notes due in 2034. [...] -
Debt Trends at Public Out of Home Companies
June 2, 2026Moorgate Capital Partners produces an outstanding quarterly report on the out of home advertising [...] -
SignValue’s Clear Channel Outdoor at a Glance – March 2026
May 29, 2026SignValue has prepared this analysis of Clear Channel Outdoor’s first quarter 2026 [...] -
SignValue’s OUTFRONT Media at a Glance – March 2026
May 28, 2026SignValue has prepared this analysis of OUTFRONT Media’s first quarter 2026 financials. [...]
- SignValue’s Lamar Advertising at a Glance – March 2026
- Sean Reilly: I’m excited about measurement for the first time in my career
- Who’s Who on the Public Out of Home Boards
Legal
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Rothfelder & Falick on Billboard Law – Available in Softback
June 20, 2026Rothfelder & Falick set out to provide the industry with one source for all aspects of [...] -
Lease Terms impact Just Compensation
June 15, 2026Lease terms can impact the value of just compensation. That’s the lesson of Dept of [...] -
Dueling Initiatives in Inglewood
June 10, 2026Laist and Los Angeles Times report that there are dueling initiates which would impact billboards, [...] -
Richard Rothfelder on Tortious Interference and Lamar vs Fremont
June 4, 2026Billboard Insider recently published an article on the 2009 Nebraska Supreme Court case of Lamar Co [...] -
Richard Hamlin on Permit Rights and Tortious Interference
June 3, 2026California Out of Home attorney Richard Hamlin of the Hamlin|Cody law firm comments on Billboard [...] -
Billboard permit rights run with the land
June 1, 2026Do billboard permit rights run with the land or with an individual? Permit rights run with the [...]
- Rothfelder on Cozy Inn vs Salina and “Art” vs “Sign”
- Reader Feedback on Condemnation
- The Realities of Condemnation
Lists
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Billboard Insider’s 2026 List of Billboard Structure Painting Contractors
June 8, 2026“Which contractors paint billboard structures?” is a question Billboard Insider [...] -
Billboard Insider’s Updated Contractor List March 2026
March 4, 2026We’ve added several more names to our list of our of home contractors. This updated list [...] -
Billboard Insider’s Updated Contractor List 2026
February 25, 2026We get frequent requests from readers for contractor and installation referrals. Here’s a [...] -
Updated Out of Home Acquisition List for 2025
January 15, 2026We did well this year getting data together, but like always there are a few deals that slip [...] -
Out of Home Acquisition List for 2025
January 12, 2026Billboard Insider has compiled our list of out of home transactions for 2025. If we’ve written [...] -
The 20 Fastest Growing US Roadside Companies in 2025
August 7, 2025Here’s Billboard Insider’s list of the 20 fastest growing US independent roadside [...]
- Billboard Insider’s 2025 List of Bulletin/Poster Companies Ranked by Digital Faces
- Billboard Insider’s 2025 List of North American Bulletin/Poster companies, Ranked by Faces
- Billboard Insider’s List of the 20 Largest North American Bulletin/Poster Companies, Ranked by Faces
Podcasts
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The Walgreens Rule for Sign Development
June 17, 2026Justin Booher of Vital Outdoor appeared this week on Neil Bell’s Bell Board Podcast. Some [...] -
Street Furniture Product Update: What OOH Media Owners Should Know
June 11, 2026Street furniture continues to be a flexible and valuable format in out of home advertising. In the [...] -
Using AI in Out of Home
April 29, 2026Billboard Insider’s Dave Westburg was a guest on the Bell Board Podcast last week. [...] -
Four Errors Out of Home Companies Make
April 23, 2026Neil Bell has started a new Billboard Industry podcast called The Bell Board Podcast. You can [...] -
Lamar’s Hal Kilshaw talks politics and digital billboards
February 6, 2026Ian Dallimore interviewed Hal Kilshaw Lamar’s EVP Government Relations on the Digital and [...] -
Adquick’s Ty Tinker on an Out of Home Success Story
November 8, 2024Adquick head of analytics Ty Tinker gave a talk called Winning in the Media Mix at October’s [...]
- Anna Bager: We need to go to market with a simple crisp message
- Kevin Gephart says Out of Home cold calling isn’t dead.
- John James on How to Improve Your Out of Home Marketing
