Recent Posts
- 34 mins agoNEW YORK, NY – August 3, 2021 – OUTFRONT Media Inc. (NYSE:OUT) announced today that Christina Radigan will be joining the company on September 7, 2021 as Senior Vice President of Strategic
- 35 mins agoDear Members, As we prepare for the coming months and consider the opportunities 2022 will bring, there is so much to look forward to and even more to be thankful for. Our industry and its unshakable
- 3 hours agoThree things about Lamar Advertising that Billboard Insider learned from reviewing the July 15, 2021 Lamar Advertising S4 in connection with the pending issue of $550 of 3.625% notes. Local, local,
- 6 hours agoBaton Rouge, LA – August 2, 2021 – Lamar Advertising Company (Nasdaq: LAMR), a leading owner of outdoor advertising and logo sign displays, today announced that Sukhvinder Singh has joined
- 6 hours agoCompany: Astro Sign Company Markets: New Jersey, Pennsylvania, Delaware, Maryland, New York Headquarters: 230 East High Street, Glassboro, NJ 08028 Phone: 856-881-4300 Astro Sign Company was
- 1 day agoBe sure you’re talking to the “true” decision maker. Some “decision makers” can decide an ad size but don’t have the authority to move print dollars to OOH. Help prospects buy.
Business
-
Radigan To Become OUTFRONT SVP – Analytics
August 3, 2021NEW YORK, NY – August 3, 2021 – OUTFRONT Media Inc. (NYSE:OUT) announced today that Christina [...] -
OAAA Member Letter From Anna Bager
August 3, 2021Dear Members, As we prepare for the coming months and consider the opportunities 2022 will bring, [...] -
3 Things About Lamar
August 3, 2021Three things about Lamar Advertising that Billboard Insider learned from reviewing the July 15, [...] -
Lamar Advertising Names New Senior VP of Technology & Innovation
August 3, 2021Baton Rouge, LA – August 2, 2021 – Lamar Advertising Company (Nasdaq: LAMR), a leading [...] -
Company of the Day – Astro Sign Company
August 3, 2021Company: Astro Sign Company Markets: New Jersey, Pennsylvania, Delaware, Maryland, New York [...] -
Goodman on Recording Leases
August 2, 2021Out of Home development and siting expert Andy Goodman talks about the importance of recording [...]
- AdQuick.com Commemorates Midyear Highlights
- Company of the Day: Ashley Media
- In Their Words – We Still Have Some Books Available!
Digital Signs
-
Lucit Focused on Real Estate and Retail
July 29, 2021Lucit sends big-ticket inventory from realtors, auto dealers, ag dealers and recreational dealers [...] -
Lamar Partners with Grocery TV for DOOH
July 28, 2021AUSTIN, Texas, July 27, 2021 /PRNewswire/ — Lamar Advertising, one of the largest [...] -
Samsung and SoFi Stadium Change the Entertainment Game
July 23, 2021Creating a live events destination for the 21st century Samsung Electronics America [...] -
Digital Billboard Delivery Times Slow
July 22, 2021Digital billboard delivery times have lengthened. Here’s what manufacturers tell Billboard [...] -
Place Exchange Raises $20 Million and Spins Off From Intersection
July 22, 2021NEW YORK — July 21, 2021 – Place Exchange, the leading supply-side platform (SSP) for [...] -
Branded Cities Livestreams Rocket Launch
July 20, 2021Phoenix, AZ – July 19, 2021 – Branded Cities, a premier and iconic Out-of-Home (OOH) media [...]
- Road Runner Expands to New York, Philly and DC
- GSTV Turns to Comscore for DOOH Audience Measurement
- Unique Builds: A Park Outdoor Digital
sales
-
21 rules for winning the OOH negotiating game.
August 2, 2021Be sure you’re talking to the “true” decision maker. Some “decision makers” can decide an ad size but don’t have the [...] -
The Best Time to Make a Sales Call
July 29, 2021John Arnold is the owner of Arnold Outdoor and a co-founder of the Independent Billboard Operators. He’s able to pack lots of [...] -
US Consumers Return To Airports And Transit Amid Increasing Comfort
July 28, 2021The US economic recovery is being fueled in part by consumers increasing comfort with airline travel and the use of public [...] -
What Are We Really Selling?
July 26, 2021These thoughts are adapted from a breakthrough book “A Technique for Producing Ideas” by James Webb Young. To paraphrase, we [...] -
Making a Market Ride the Ultimate Sales Call
July 19, 2021(For this column I surveyed some buyers of OOH about their “likes” / “dislikes” about market rides. A giant “thank [...] -
15 Rules For A Persuasive OOH Sales Presentation
July 12, 2021If the thought of delivering a presentation makes you nervous, you’re in very good company. Beyoncé, Barbara Streisand, [...]
- Fueling An Ad Revolution With Digital OOH
- Gephart On Selling OOH Versus Direct Mail
- Lindmark Adds National Sales Department
Creative
-
ECP Helps Mary Free Bed Shed Light On Summer Recovery
August 2, 2021GRAND RAPIDS, MICH — Midwest advertising agency Extra Credit Projects (ECP) is helping [...] -
Netflix Makes Splash in Times Square
July 30, 2021Netflix is making a splash in Times Square for its Outer Banks Season 2 premier. Today [...] -
3 Billboard Design Best Practices with Todd Turner
July 29, 2021By Barker & Christol Todd Turner AKA “The Billboard Guy.” Or, Todd The Billboard Guy [...] -
Daktronics Hires Diane Gonzalez-Ferranti as New Executive Producer of Creative Services
July 28, 2021Welcoming a new addition to the company’s Creative Services leadership, Daktronics announces the [...] -
Xfinity and Intersection bring Team USA to Life
July 27, 2021The Olympic games are finally here and thanks to Xfinity & Intersection, it’s possible [...] -
Rate This Ad By Greg Callaham
July 26, 2021Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the [...]
- Colossal Partners with ESPN for Basketball Legends Mural
- My Team Lost…My Industry Won How Sports Connect to Out of Home Media
- Lighting Up The Streets Of Paris For Safety
Finance
-
Clear Channel Outdoor Revenue Up 68% in 2Q 21
July 30, 2021Clear Channel announced better than expected financials yesterday. Here’s a summary from [...] -
JC Decaux Reports Half Year Results
July 30, 2021JC Decaux released their financial results for the first half of 2021. Most interesting was their [...] -
What are OOH companies borrowing for?
July 21, 2021By Chris Stark and Craig Berry, Stark Capital Solutions With more than two-decades of industry [...] -
Michael Provenzano On New Equity, Strategic Partners and The Future For Vistar Media
July 14, 2021After the announcement of the $30 million Lamar Advertising investment, Insider reached out to [...] -
Lamar Advertising Company Announces Investment in Vistar Media
July 13, 2021BATON ROUGE, La., July 12, 2021 (GLOBE NEWSWIRE) — Lamar Advertising Company (Nasdaq: LAMR), [...] -
Covid’s impact by OOH Sector
July 13, 2021Here’s a chart showing the impact of covid on US out of home revenues by sector. Billboards [...]
- Williamson Celebrates 50th Transaction
- Clear Channel Outdoor Soars in 2Q 2021
- Daktronics EPS In-Line, Misses On Revenue
Regulations
-
Rothfelder On DACA Ruling And Effect On Billboard Administrative Rules
July 27, 2021Once again, a controversial and national judicial ruling will effect billboard law. This time, [...] -
Goodman on How to Evaluate a Sign Code
July 9, 2021By Andy Goodman, Age Advertising. Here are the five parts of a sign code I look at when determining [...] -
OAAA Helps Defeat Attempt to Prohibit Vegetation Control
July 2, 2021By Kerry Yoakum, Vice President of Government Affairs, OAAA Last week a Democratic Congressman from [...] -
LA’s Proposed Sign Rules
July 1, 2021Age Advertising President Andy Goodman tells Billboard Insider that the pending sign code [...] -
Rothfelder on the Supreme Court Reviewing Austin v Reagan
June 30, 2021The Supreme Court granted on June 28, 2021 the petition for writ of certiorari in Reagan National [...] -
Supreme Court Takes the Austin Billboard Case
June 29, 2021The US Supreme Court has accepted jurisdiction over a billboard case (Austin, TX v. Reagan [...]
- West Hollywood’s Embrace of Digital Billboards
- Rothfelder on Permit Vesting and Retroactive Enforcement of Regulations
- Ohio Supreme Court Hears Cincy Billboard-Tax Case
Lists
-
Billboard Insider’s 2021 List of US Bulletin/Poster Companies Ranked by Faces
June 30, 2021Here’s Billboard Insider’s 2021 list of 430 US out of home companies ranked by bulletin [...] -
Billboard Insider’s 2021 List of the Top 20 US Bulletin and Poster Companies, Ranked By Faces
June 28, 2021Here is Billboard Insiders’ 2021 list of the top 20 US out of home companies ranked by [...] -
The SignValue/Billboard Insider 2021 List of OOH Lenders
April 16, 2021Out of Home financing is a specialized form of finance. To save you the time and trouble of [...] -
2020’s Most Read Articles By Category
January 4, 2021Curious which of Billboard Insiders’ articles were read the most during 2020? We’ve [...] -
Billboard Insider’s Out of Home Law Firm List 2020
December 8, 2020Lots of people ask Billboard Insider for a law firm referral. Here’s Billboard [...] -
The Billboard Insider/SignValue 2020 Out of Home Lender List
October 26, 2020Billboard Insider and SignValue have compiled a list of financial institutions who have lent money [...]
- Billboard Insider’s 2020 Out of Home Investor List
- 367 US Out of Home Companies Ranked by Bulletin/Poster Faces
- The Top 20 US Bulletin/Poster Companies Ranked by Faces
Podcasts
-
Jonathan Gudai says with a return of audiences there is a return of dollars.
July 28, 2021On today’s Billboard Insider podcast Adomni founder Jonathan Gudai talks about how out of [...] -
John James on his proudest OOH sale and what your website needs to effectively market your signs
June 16, 2021Today’s podcast guest is John James, the founder of SignBird. Today John talks about selling [...] -
Jay Johnson on OOH’s Resilience, Sustainable Leverage and Cyber Risk
May 24, 2021Today’s podcast guest is Jay Johnson, CFO of Lamar Advertising. Here’s what Jay said [...] -
Denise Levine: Things are Coming Back!
May 5, 2021Today’s podcast guest is Denise Levine, Chief Revenue Officer of Branded Cities a 20 year old out [...] -
Melody Roberts: Since the new year has started it’s been completely different.
April 28, 2021Today’s podcast guest Melody Roberts, Owner | Chief Creative Officer, of Out of Home Creative [...] -
Stephen Freitas Says Make the Medium Easier to Transact
March 31, 2021Today’s podcast guest, Stephen Freitas (Executive Advisor to the OAAA and Partner in OOH [...]
- Evan Richheimer and Luis Cerda: We always wanted to be entrepreneurs.
- Colossal Media Wants to Grow
- Jon Odom on Billboard Structures
