Recent Posts
- Looking to search for the bestselling OOH sales book? Here is what you will find. The Ultimate OOH Sales Guide is available in soft back! We just received our new printing. If you are
- “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got
- Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home
- This 147 page guide contains interviews with 173 out of home executives at 150 out of home companies. The guide contains practical advice on: Getting Started Finding Quality Locations
- Zach Hogue, the Founder and President of Roar Outdoor sold his company to Renfroe Outdoor. Hogue operated a billboard plant with 10 faces including 4 digital faces in Georgia and Florida.
Business
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Billboard Insider Classifieds October 4, 2025
October 4, 2025“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, [...] -
Order Your eBook of Our Guide to Leases, Easements and Real Estate!
October 4, 2025Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for [...] -
In Their Words – OOH Executives Talk About OOH
October 4, 2025This 147 page guide contains interviews with 173 out of home executives at 150 out of home [...] -
Zach Hogue on selling Roar Outdoor
October 3, 2025Zach Hogue, the Founder and President of Roar Outdoor sold his company to Renfroe Outdoor. Hogue [...] -
Adams Outdoor’s Acquisition of Sign Shoppe is the Second of this Week
October 3, 2025LANSING, Mich., October 02, 2025–(BUSINESS WIRE)–Adams Outdoor Advertising today [...] -
Rothfelder on the Fall IBO Conference in Atlanta
October 3, 2025The Houston Astros choked at the end of the regular season, and they failed to make the MLB [...]
- Company of the Day: DSW Signs
- Clear Channel Outdoor Holdings, Inc. Sells its Business in Brazil to an Affiliate of Eletromidia S.A.
- Let Us Tell Your Story
Digital Signs
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Smart Outdoor Brings Lucit to the UK
October 1, 2025Smart Outdoor, a leading digital out-of-home (DOOH) operator, has announced a new partnership with [...] -
Giant Digital Screen Approved for Granville Entertainment District in Vancouver BC
September 22, 2025Vancouver City Council provided the green light to Astral Out-of-Home Bell Media and the building [...] -
Daktronics Announces 2026 Fiscal First Quarter Results
September 12, 2025Daktronics announced their 1st quarter earning for fiscal 2026. Here are some highlights from their [...] -
Strength in Partnership: North Star Media Partners and Formetco Grow Together
September 11, 2025In today’s Out of Home (OOH) market, technology matters, but partnerships drive success. That’s [...] -
Heritage Outdoor Adds Times Square Displays
September 11, 2025NEW YORK, NY – Sept. 10, 2025 — A once-static block in the heart of Times Square has been [...] -
Ballyhoo Media Launches Premium 97-Screen Digital Network Across San Francisco Bay Ferry
September 10, 2025San Francisco, CA; Ballyhoo Media, the nation’s leading waterway media company, announces the [...]
- BIG OUTDOOR Wins RFP to Develop Largest Digital Display in Downtown Los Angeles
- Chad Smith Says OOH Needs Better Collaboration
- Spotlight Outdoor to Launch Strip LED Network this Fall
sales
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The Ultimate Out of Home Sales Guide – We Have Softback Books in Stock!
October 4, 2025Looking to search for the bestselling OOH sales book? Here is what you will find. The Ultimate OOH Sales Guide is available in [...] -
Creating a Culture That Converts Customers into Lifelong Partners
August 26, 2025By Britt McConnell, Digital Sales Director, Formetco In the fast-moving world of Out of Home (OOH), product innovation [...] -
Terry Carmody on the National Out of Home Sales Market
August 13, 2025Terry Carmody spoke about the OOH national sales market on this week’s IBO webinar. Here’s a summary of what he said. [...] -
Place Exchange Programmatic OOH Trends Report is Here!
July 30, 2025The Place Exchange Programmatic OOH Trends Report was published yesterday! The report reviews select US spending patterns within [...] -
Why the World’s Largest Tech Brands Are Investing in OOH to Drive Real World Results
July 10, 2025By: David Burrick, Chief Strategy Officer at Intersection The global advertising industry is often described as a highly [...] -
How Many OOH Sales Reps Should Your Company Have?
June 26, 2025A Special “Thank you” to all who offered their insights into Monday’s Billboard Insider Account Executive Metrics Poll. The [...]
- Readers Poll on Out of Home Account Executive Metrics
- Out of Home Account Executive Metrics
- Vector Names Sheri Ham EVP National Sales
Creative
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A Peelable Billboard
September 30, 2025In the world of Out of Home (OOH) advertising, creativity and impact go hand-in-hand. Recently, [...] -
Over the Top? What Do You Think?
September 30, 2025We often see the person who buys space on a billboard looking for the perfect mate. This one did [...] -
Rate This Ad by Greg Callaham
September 22, 2025Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...] -
AI Startup Shows How OOH Helps on a Very Limited Budget
September 22, 2025This is a unusual billboard ad for an underfunded AI company that turned into an effective [...] -
WWD Partners with OUTFRONT Media for Landmark National Hispanic Heritage Month Campaign
September 18, 2025September 16, 2025 Celebrating Legendary Hispanic Designers in Times Square and Nationwide NEW [...] -
OOH a Powerful Sports Marketing Tool
September 17, 2025WASHINGTON, D.C. – September 16, 2025 – Out of home (OOH) advertising is proving to be one of [...]
- Company of the Day: Go Digital America
- JCDecaux study finds quality OOH creative delivers twice the commercial impact
- Flexcar and PJX Media run cheeky billboard campaign
Finance
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3 questions to ask if you want to start an Out of Home company
October 2, 2025By Dave Westburg, Co-Publisher, Billboard Insider. I’ve had a hand in starting two out of [...] -
Clear Channel Outdoor and OUTFRONT Outpace Market in 3Q25
October 1, 2025Clear Channel Outdoor stock has been rising on talk of a company sale. Here’s a summary of [...] -
Adams Acquires TDO Outdoor
September 30, 2025Lansing, MI – October 1, 2025 — Adams Outdoor Advertising (Adams) today announced the [...] -
Lamar Advertising Completes Refinancing, Strengthening Balance Sheet
September 26, 2025BATON ROUGE, La., Sept. 25, 2025 (GLOBE NEWSWIRE) — Lamar Advertising Company (“Lamar”) [...] -
Does a US asset sale make sense for Clear Channel?
September 24, 2025Clear Channel Outdoor stock has been rising following news that the company’s 6th largest [...] -
Clear Channel Up 7% on News Activist Shareholder is Pushing Sale
September 23, 2025Clear Channel Outdoor stock rose 7% yesterday on news that activist investor Anson Holdings is [...]
- Lamar Announces and Prices a Private Offering of Senior Notes
- Clear Channel Outdoor’s Three Year Plan
- Who’s Spending What on Acquisitions?
Legal
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Rothfelder’s Comments on Lamar vs Broken Arrow Case
September 17, 2025Billboard Insider published in its September 16th edition an interesting article about Lamar [...] -
State of Florida Repeals Sales Tax on Commercial Real Property Rentals
August 29, 2025In the State of Florida, effective October 1, 2025, the state sales tax imposed on rent or license [...] -
OAAA Issues Guidance for Non-Tobacco Nicotine Advertising
August 22, 2025The OAAA issued guidance to out of home companies yesterday relating to advertising for non-tobacco [...] -
Rothfelder on Stop Work Orders
August 13, 2025A Billboard Insider reader recently asked the following about Stop Work Orders: What do you do when [...] -
A Followup on When is an Ordinance not an Ordinance
August 5, 2025Yesterdays ordinance article was well read and also received a comment from California based [...] -
Make Sure Your Billboard Lease Allows Data Collection Devices
August 1, 2025Earlier this week Billboard Insider wrote that you don’t need a landlord’s consent to [...]
- Chris Rothfelder Comments on Billboard Relocations
- A Payment for Relocation Doesn’t Prevent You From Seeking Just Compensation.
- Readers Say QR Codes a Bad Idea on Roadside Billboards
Lists
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The 20 Fastest Growing US Roadside Companies in 2025
August 7, 2025Here’s Billboard Insider’s list of the 20 fastest growing US independent roadside [...] -
Billboard Insider’s 2025 List of Bulletin/Poster Companies Ranked by Digital Faces
July 7, 2025Last week we published a list of North American bulletin/poster companies ranked by total display [...] -
Billboard Insider’s 2025 List of North American Bulletin/Poster companies, Ranked by Faces
July 3, 2025Here is Billboard Insider’s 2025 list of 467 North American bulletin/poster companies, ranked [...] -
Billboard Insider’s List of the 20 Largest North American Bulletin/Poster Companies, Ranked by Faces
July 2, 2025Here is Billboard Insider’s list of the 20 largest North American bulletin/poster companies, [...] -
Billboard Insider’s Updated Contractor List – April 2025
April 17, 2025Here’s Billboard Insider’s updated list of out of home advertising contractors. [...] -
Billboard Insider’s 2025 List of Out of Home Contractors
March 10, 2025We get quite a few requests for the names of firms which work on billboards. Here’s [...]
- Updated Out of Home Acquisition List for 2024
- Out of Home Acquisition List for 2024
- Final Update on the 2024 Outdoor Associations by State
Podcasts
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Adquick’s Ty Tinker on an Out of Home Success Story
November 8, 2024Adquick head of analytics Ty Tinker gave a talk called Winning in the Media Mix at October’s [...] -
Anna Bager: We need to go to market with a simple crisp message
February 14, 2024On today’s Billboard Insider podcast, OAAA President and CEO Anna Bager highlights the out of [...] -
Kevin Gephart says Out of Home cold calling isn’t dead.
August 9, 2023On today’s Billboard Insider podcast, out of some sales expert Kevin Gephart answers reader [...] -
John James on How to Improve Your Out of Home Marketing
May 17, 2023On today’s Billboard Insider podcast, SignBird founder John James talks about how [...] -
Anna Bager’s Out of Home Issues to Watch in 2023
January 4, 2023On today’s podcast OAAA President and CEO Anna Bager talks about the top stories of [...] -
Jim Johnsen: The Pool of Buyers is Better Than I’ve Ever Seen
November 2, 2022Today’s podcast guest is Jim Johnsen, a managing director at the out of home investment [...]
- DJ Jennings and John James on OutdoorLink’s Purchase of SignBird
- Dr. Rick Wilson on Attribution and What Advertisers Should Do in a Recession
- Nick Gonzales is Bullish on Out of Home Lending
